Social Media: A Balancing Act

For a brand, finding balance in an ever evolving media landscape can be challenging. Mostly because the way consumers behave on social channels is unbalanced. To truly understand the market it’s important for any brand to acknowledge that some consumers are using social media as a means to make purchasing decisions and some are simply […]

Global Client Relations

                  In Public Relations, you can easily find yourself working with clients located all over the globe. Whether they are in Europe, Asia, South America or elsewhere, effective communication is essential. Without that, the relationship can get rocky very quickly. Here are a few tips to help […]

Why Everyone Wants to Go Viral

In an era of Snapchat, Twitter, Instagram, Facebook and Periscope, images, links and videos spread like wildfire in the blink of an eye. While many of those images and videos we’re bombarded with are world and regional news and live events, every now and again we’ll see an interesting product, meme or cat video. The […]