Why You Can’t MAKE Marketing Go Viral!

This post first ran in What’s Next Blog in 2010, but an email received this morning about a newly launched “viral” made us want to run it again, lightly updated. If I hear one more client ask for “a viral” or one more agency promise one, I’ll scream. I got three email pitches yesterday about […]

Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020

  Coca-Cola’s VP, Global Advertising Strategy and Creative Excellence, Jonathan Mildenhall, explains the company’s content plan until the year 2020 in this fascinating video. Another of the world’s biggest companies is moving beyond the myth of message control, into the realm of consumer reality. Hurrah! “Through the stories we tell,” Mildenhall says, “we will provoke […]

Why CEO’s Shouldn’t Fear Social Media

  I’m late on this one, but find it still worth noting. Jerry Bowles, in “Why CEOs Are Afraid of Social Media”, a post at Enterprise Web 2.0, noted: “They have already seen ordinary angry citizens armed only with blogs bring down Trent Lott, Dan Rather, and Joe Lieberman. They have seen powerful newspapers and magazines and […]