Facebook: An Emotional Wreck

93% of our daily communication is nonverbal, leaving only 7% for words. So how can social media be a reliable communication channel when it only conveys 7% of our message? Lets take a step back and divide the 93% of nonverbal communication into specific elements, 38% of nonverbal communication is sound (tonality, attitude, pitch, volume) […]

How Good Brands Become Media Darlings

How Good Brands Become Media Darlings.  Media-facing brand spokespeople are often refined and have a certain “je ne sais quoi” that makes it look effortless. While few may be born with that X-factor, it’s most often the result training, practice and polish. Whether the interview opportunity is being televised, heard on the radio or your […]

The PB&J of Digital Marketing: Content and SEO

Content Marketing has become a buzzword seemingly overnight—but there’s one elusive marketing goal that many marketers don’t realize content marketing can achieve for them: SEO. Why is this? Most folks in the marketing space understand that Google operates on a host of proprietary algorithms and ranks webpages in search results based on a number of […]