What Mad Men Taught Us About Life, Cocktails and Love(ing your career)

It truly was the end of an era. Seven seasons of perfectly timed mental breakdowns, escapades, weeklong binders and expertly crafted messaging that grew our love for Sterling Cooper (and all variations of the company) to the mega-agency McCann Erickson. What was part fiction, with expertly woven historical events tied neatly into a world of […]

How Social Media Can Impact Fan Sentiment

One of the most rewarding and fulfilling aspects of being a community manager is the ability to engage with a brand’s core fan base each day. Community management offers brands the opportunity to speak with fans in real-time – one of the things that make social media so unique and valuable, and most importantly, integral […]

Keeping a Product Announcement on Course

This week taught us that PR and Rocket Science are more alike than we thought! Sometimes, despite meticulous planning on a solid execution, the outcome isn’t what was expected. Unforeseen circumstances are, at times, unavoidable, but unlike SpaceX’s continuous mission, an agency only has a small window of time to maximize their client’s news. Here […]