Why Your Brand Needs to Gram

Why Your Brand Needs to Gram Since the creation of Instagram in 2010, the platform has continued to grow in popularity. In fact, Instagram has become so popular that “Do it for the gram” has taken on a meaning of its own! “Instagrammable” has even been added to the US Dictionary! In the fall of […]

Meaningful Media Relations Doesn’t Require a Zip Code

The value in any PR agency comes from its ability to synthesize messaging that is in alignment with a client’s goals and effectively tell that story to the media. While it may sound like a relatively simple concept, there are a myriad of variables that influence an earned media program, some which make that dynamic […]

The Truth Behind the Shark Tank Effect

For many emerging brands, 90 seconds in front of four wealthy entrepreneurs who each vie to take your business to new heights on national TV is something many only dream about! For the few that not only make it to the show and get a deal, it can change the trajectory of a business and […]