How to Use Social Media to Promote Your Day Spa

Promoting your day spa online now involves more than just setting up a website and updating your blog regularly. Social networking tools including Twitter and Facebook can help you achieve a stronger online presence and communicate directly with spa guests and prospective clients. You can generate immediate interest in spa specials, build a community of […]

Patients turn to social media for information on plastic surgery

A new study reveals that more and more people are going online for advice and information before deciding whether or not to go under the knife. The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reports that, in 2011, 42 percent of patients received most of their information about plastic surgery from social media. […]

Start-up Social Media For Medical Practices

Whether you have a communications/marketing department at the helm of your practice’s publicity or you’re doing it solo, it’s still smart for you, the practice administrator, to understand the reasons and motivation behind using social media. Having a clear-cut strategy will get everyone in the practice on the same page and promote consistency and professionalism […]