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PRWeek US Awards 2022: GreenRoom Named Finalist in Best in Arts, Entertainment, Sports & Media With A Kids Company About

Needle-moving and joy-inducing results have always been a hallmark of the agency’s approach to its programming. Every bit of industry recognition for our clients and our work is immensely appreciated!

Following the agency’s recent recognition for its work with a A Kids Company About by way of two PR News Platinum PR Awards (stemming from three nominations) for Platinum “Best-In-Show” and Education Campaign of the Year, It’s now also been shortlisted as finalist in PRWeek’s US Awards 2022.

With a submission entitled “Kids are Ready. A Senseless Murder Proved It.,” the agency detailed how a lightning rod topic that was mixed with the likes of Oprah’s Favorite Things, Good Morning America, Kristin Bell and LeVar Burton not only gave parents a new tool to talk to children about hard topics, but how the elements of storytelling and design played a central role.

The awards ceremony takes place on March 16th, 2022 and New York City, and we’re glad this important topic will be in another avenue of conversation for months to come and beyond.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

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Volunteering at Feeding South Florida During the Holiday Season

Volunteering With Photographer Dale Stine and Miami Beach Pride For “Legacy Couples,” Opening April 2022 at HistoryMiami

PRNews’ Platinum PR Awards: GreenRoom Awarded in Two Categories With A Kids Company About

PRNews’ Platinum PR Awards: GreenRoom Named Finalist in Three Different Categories With A Kids Company About

Needle-moving and joy-inducing results have always been a hallmark of the agency’s approach to its programming and getting recognized by our industry is icing on the cake!

This year, the agency beat its own previous record as a finalist in three categories for its work with A Kids Company About.

With a submission entitled “A Kids Book About…Racism? Tackling Tough Topics for A New Generation,” the agency detailed how a lightning rod topic that was mixed with the likes of Oprah’s Favorite Things, Good Morning America, Kristin Bell and LeVar Burton not only gave parents a new tool to talk to children about hard topics, but how the elements of storytelling and design played a central role.

The agency’s work on this deeply important topic was recognized in Education Campaign of the Year, Platinum “Best-In-Show” Award and Best in Product Launch, Consumer.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

Get In Touch Today (Button)

 

On the Importance of Year-End Goals In PR

Are your year-end PR goals well-informed to set your campaigns up for success as Q4 begins? GreenRoom VP, Patrick Gevas, recommends that “understanding the entire landscape of your [media] coverage is important in setting goals for the the remainder of the year.” There’s more in Press Hook: How Publicists Can Set Beneficial End-Of-Year Goals.

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Need help increasing your earned media coverage and brand awareness? We’d love to work together.

Award-Winning PR and Digital Agency GreenRoom Expands Its Food & Beverage Practice With Fillo’s America’s Made, Gratsi Wine, and Shinewater

Ranging from prepared beans to Old-World style winemaking, the diverse entrants represent a leap forward for the agency’s practice.

 

Miami – July 27, 2021 – GreenRoom, an award-winning public relations and digital agency, recently expanded its Food & Beverage practice with three innovative brands in its portfolio. Each one is serving a distinct place in the market and leading with quality and authenticity.

  • Fillo’s America’s Made brings traditional Latin American flavors together with beans and grains flavored with real sofrito into convenient, microwavable packaging. Its unique versatility makes it enjoyable on its own with avocado slices or complimenting nearly any meal.
  • ShineWater is the only hydration beverage that is fortified with the recommended daily dose of Vitamin D to address the epidemic of deficiency in Americans. Its delicious flavors do not contain added sugar or artificial ingredients for a healthy and satisfying supplement.
  • Gratsi wine brings together old-world style of wine making into a convenient box format delivered to your door on a regularly scheduled cadence. Coming in a Cabernet Sauvignon and Sauvignon Blanc, the wine boasts lower sugars and lower ABV for maximum enjoyment.

“We always search for innovative consumer products and these three new brands could not fit that description better,” said Brian Metcalf, chief executive officer, GreenRoom Agency. “Each one brings something unique to the marketplace and offer a tremendous opportunity for inclusion in a number of media outlets in the vertical markets we’ve always sought to saturate.

“We’ve had success for years in this category demonstrated by our most recent agency award in the alcohol and spirits market,” said Ben Burroughs, president, GreenRoom Agency. “The synergies with these news brands and our existing roster give ample opportunities to see these brands win in the media.”

With an array of retail distribution and the ability to ship directly to consumers, these new brands are very accessible to nearly the entire country. Each also represent a special attention to the packaging and consumer experience with sustainability and convenience at the forefront of each brand’s ethos.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

Get In Touch Today (Button)

 

A Kids Book About: Garnering Marquee Media Placements to Amplify Important Conversations

Founded in 2019 in Portland, Oregon, A Kids Book About is a Black-owned children’s media company that specializes in creating content that facilitates fearless conversations between kids and grownups about life’s most challenging, important, and empowering topics.

Within 10 days following George Floyd’s murder, A Kids Book About had a surprising boost. Suddenly, a whopping 50,000 copies ($1M worth) of its previously published flagship book on racism were off to doorsteps across the country. It was clear the title touched a nerve.

Leveraging the brand’s purpose and focusing on the fact that these books are meant to facilitate open and honest conversations amongst kids and their adults about difficult topics was of top priority. The brand also expressed the interest of creating opportunities that would allow for the authors to be highlighted, giving them a chance to express their own expertise, experience and passion for their topic.

From the start of the program, it was clear there was a tremendous opportunity for elevated media coverage for a brand that had the ability to fill a growing need among parent consumers. Upon securing A Kids Book About as a client, the agency quickly executed an opportunity for the brand to be selected in Oprah’s Favorite Things List 2020 which is monumental for a brand which was founded only a year prior. Fully leveraging the Oprah opportunity, the brand was also included in a Good Morning America segment that highlighted the top products from the Oprah’s Favorite Things List. With over 200 published pieces deriving from being featured in O Magazine alone, A Kids Book About’s business was fundamentally changed in 5 days with the previous sales record was eclipsed by more than eightfold.Explore Our Results (Button)

In just six months of working together, A Kids Book About has received over 4,650,780,330 impressions, raising notable brand awareness in key vertical markets throughout 2020 and carrying into 2021. Positioning the brand as a resource and promoting these books as a tool to get the conversation started between kids and their grownups, proved to be successful with coverage in marquee publications such as Huffington Post, Forbes, Good Housekeeping, PopSugar, Mashable, Prevention, Parents, and CNN.

Further, the brand being selected as one of Oprah’s Favorite Things created a large buzz, with over 200 published pieces mentioning the brand’s inclusion in the coveted list, and a Good Morning America segment which reached a national audience of over 3,527,248 households. This opportunity amplified the brand’s purpose and yielded a tremendous number of sales resulting in a 1000% increase from the year prior to round out Q4.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

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Making MEATER the Official Wireless Meat Thermometer of the Winter Holiday Season

KickStarter darling, Apption Labs, came to GreenRoom with their wildly popular truly wireless leave-in meat thermometer, MEATER, hoping to convert the crowdfunding momentum into sales-earning media coverage and brand awareness.

GreenRoom’s MEATER campaign kicked-off in time for the highly coveted Holiday Gift Guide season, so the agency set forth to make MEATER the official wireless meat thermometer of the holidays. The agency solidified the brand’s presence in the consumer market by developing a launch strategy centered on earned media to introduce the brand to the consumer public ahead of the year’s holiday gifting season.  

By focusing on MEATER as the world’s first truly wireless meat thermometer, the agency generated a groundswell of press throughout the all-important holiday sales timeframe.

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The overall launch strategy positioned Apption Labs and MEATER as the kitchen innovation of the season. Generating name recognition and market share in the competitive home & houseware verticals was a challenge the agency welcomed, surpassing even the most optimistic projections.

The agency secured numerous marquee media placements in gift guides, product features and broadcast segments, with coverage in Brit + Co, Digital Trends, CNET, Hello Giggles, Yahoo! Lifestyle, MSN, Yahoo! Tech, Reader’s Digest, Sports Illustrated, Men’s Health, Popular Science, Thrillist, The New York Post and HuffPost, all of which fostered sales during the crucial holiday season.

A snapshot of the campaign’s metrics shows a strong steady reach with high comparative ad value, secured through earned media:

  •       1,434,246,007 total online impressions
  •       7,681,764 total circulation
  •      $646,701 print and broadcast comparative ad value

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In the Food and Beverage space and need help increasing your earned media coverage and brand awareness. We’d love to work together.

Going Bananas With Del Monte to Increase Social Media Engagement

Social followers might just be more interested in checking out a brand, if they get the chance to win a banana suit! To help bolster client Del Monte Fresh’s social engagement, the agency partnered with the brand to develop the “Go Bananas” campaign. Designed to spark social engagement and on the ground in select cities, Go Bananas encouraged Del Monte Fresh fans to share the ways they stay healthy using the official campaign hashtag for a chance to win a colorful banana suit. Oddly enough, people really, really wanted to win a banana suit!

The agency tapped a variety of healthy lifestyle and food influencers to support the campaign through sharing banana-themed recipes and hosting real-time Instagram Stories.

The agency planned Go Bananas events in Houston, Chicago, and Coral Gables featuring Del Monte Fresh games, prizes, and more. To drive in-person traffic, these regional events were supported through real-time community management, content development, and strategic geo-targeted ads.

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So, what happens when you offer your social followers the chance to win a banana costume? Exciting results, of course. Check them out:

  •       210% increase in Instagram fans and a nearly 25 percent increase in Facebook fans
  •       More than 100% increase in engagement on Instagram and Facebook
  •       An incredible 1,056% increase in engagement on Twitter
  •       A total of 1,551 tags were generated for the Go Bananas official campaign hashtag

And there’s even more to speak of in our full case study.Get In Touch Today (Button)

In the Food and Beverage space and need help increasing your audience engagement on social media? We’d love to work together.