Becoming Pandemic-Relevant: Helping Audio Brand Edifier Take Center Stage For WFH

At the start of the Covid-19 pandemic, client Edifier and GreenRoom realized how important affordable earbuds, headphones, and desktop speakers would become in this new work from home era.  To make Edifier a much buzzed about WFH household name, the agency introduced the brand as providers for solutions to common work at home/school at home […]

Making Air Quality Monitoring Mainstream Across the Airwaves for Airthings

Before COVID had you ever considered monitoring Indoor Air Quality? Airthings has been at it since 2008 and their devices have completely changed the way people monitor and analyze cancer-causing radon and other dangerous indoor air pollutants. While they had carved out a name as a respected niche brand from a small country in a specialized […]

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Peripherals and PR: Helping Roccat Climb the Gaming Accessory Leaderboard

When gamers seek computer peripherals for a competitive edge, what brands immediately come to mind? GreenRoom ensured ROCCAT would be one of them. The company designs and manufacturers gaming peripherals by combining German engineering and a genuine passion for gaming. At this point it had developed its first-ever keyboard switch that delivers industry-leading speeds to […]

How GreenRoom Helped Red Vines Become a Visionary, Confectionary Leader

How does an iconic candy brand like Red Vines stand out in a crowded confectionary industry space? GreenRoom found the solution by working closely with Red Vines’ marketing team to create a unique, never-before-done product that would get the attention of media brand fans. Known for their popular Super Rope, GreenRoom opted for the adage, […]

GreenRoom Nominated as Finalists For 3 Innovation SABRE Awards!

As we continue to pace toward a better year for 2021, we’re ecstatic that we’ve received nominations for Provoke Media’s Innovation SABRE Awards (North America) across three categories! We’re floored by the results we were able to achieve for our clients through periods of global uncertainty which included our work with: AirThings on “Humidity Heroes: […]

GreenRoom Recognized in 2020 Best Places to Work by PRWeek

Closing out the year in spectacular fashion, the agency was honored in the 8th annual awards program by the leading industry organization, PR Week.  As stated by the award criteria, internal development, compensation, camaraderie and employee support have always been key issues for the judges. This year these qualities are all viewed through the lens of COVID-19. Organizations’ response to the unique […]

GreenRoom Recognized in the 5th Annual Shorty Social Good Awards

GreenRoom is honored to be among the other finalists in the 5th Annual Shorty Social Good Awards. The awards program is designed to honor the best of social and digital media and as a finalist in the “Real-Time Response” category, demonstrates the agency’s approach to always-on programming within our social and digital programs. This year […]

100 Virtual Media Briefings and Key Trends

Like most agencies, we’ve always found an in-person media tour to be a fantastic way to maintain strong connections with our media partners while offering an opportunity for us to have deeper insight into the stories they are planning to tell. While coffee dates are nice, they’re largely a thing of the past given the […]

Digital Marketing for the 2020 Holiday Season

This will be a very unique holiday season, to say the least. With a large part of the population being conditioned to stay-at-home and thus shift their normal spending habits– how should brands be pivoting now, ahead of the holiday season? Consumers are expected to be doing a larger portion of their spending online. In […]

Interning During a Pandemic

Interning under normal circumstances has its own set of challenges. Interning during a pandemic is a crash course for adaptation. This summer at GreenRoom, we thought it was paramount to provide opportunities for young marketing professionals and  the hope of a bright future during uncertain times. Below, our summer 2020 interns give us a personal look […]