Stranger Things used a cease and desist letter as alternative marketing material

Potential Marketing Material You’re Missing Out On

What comes to mind when you think of a cease-and-desist letter? A few paragraphs filled with legal verbiage, reprimanding and threatening a business or person for participating in some type of illegal activity? Usually, you’d be right. Most cease-and-desist letters follow a similar format and structure. However, Netflix stirred things up with latest recent cease-and-desist […]

Facebook's ever-changing algorithm means content creaters need to stay on their toes.

Inside the Algorithm: What Facebook’s Changes Mean for Your Content

Facebook’s latest update Since its launch in September 2006, the Facebook News Feed has been in a state of flux. From the introduction of Like buttons to the prioritization of popular posts to the crackdown on clickbait and fake news, Zuckerberg and company have continually updated the News Feed to optimize the user experience. Since […]

Soundcast, Sound of Sleep, Oreos, and Coca-Cola use color to establish a visual brand.

Incorporating a Color Palette into Your Brand Marketing

Picture a box of Oreos. The container’s shade of royal blue is likely one of the first things you were able to conjure. This is, of course, because the package itself is blue. However, that image has been reinforced by multi-million dollar marketing campaigns that consistently incorporate a perfect stack of white and black cookies […]