KickStarter darling, Apption Labs, came to GreenRoom with their wildly popular truly wireless leave-in meat thermometer, MEATER, hoping to convert the crowdfunding momentum into sales-earning media coverage and brand awareness. GreenRoom’s MEATER campaign kicked-off in time for the highly coveted Holiday Gift Guide season, so the agency set forth to make MEATER the official wireless […]
https://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2021/03/Meater.jpg?time=16518499406271194Joe Pollicinohttps://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngJoe Pollicino2021-03-31 15:27:102021-03-31 15:38:07Making MEATER the Official Wireless Meat Thermometer of the Winter Holiday Season
Social followers might just be more interested in checking out a brand, if they get the chance to win a banana suit! To help bolster client Del Monte Fresh’s social engagement, the agency partnered with the brand to develop the “Go Bananas” campaign. Designed to spark social engagement and on the ground in select cities, […]
https://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2021/03/DelMonte.jpg?time=16518499406271194Joe Pollicinohttps://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngJoe Pollicino2021-03-25 15:09:302021-03-25 15:10:31Going Bananas With Del Monte to Increase Social Media Engagement
https://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2021/03/IN2-SabreAWards.jpg?time=16518499408601211Melissa Mendozahttps://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngMelissa Mendoza2021-03-12 10:36:322021-03-12 17:05:45GreenRoom Wins 2021 In2 SABRE Award with Ogden’s Own for Best in Digital/Print Media — Regional (Earned)
Part of any strong PR and digital program is identifying relevant awards to not only validate a product or service but also advance a brand strategically whether from a funding or CSR perspective or continually raising the brand’s profile in the eyes of the media. With many pay-to-play programs masquerading as awards, it is critical […]
https://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2021/03/AKidsBookAbout_GRNRM-scaled.jpg?time=16518499408612560Melissa Mendozahttps://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngMelissa Mendoza2021-03-09 15:50:122021-03-09 18:57:55A Kids Book About, a GreenRoom Client, About Takes Home Fast Company’s Most Innovative Companies Designation
At the start of the Covid-19 pandemic, client Edifier and GreenRoom realized how important affordable earbuds, headphones, and desktop speakers would become in this new work from home era. To make Edifier a much buzzed about WFH household name, the agency introduced the brand as providers for solutions to common work at home/school at home […]
https://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2021/03/Edifierx.jpg?time=16518499406271194Joe Pollicinohttps://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngJoe Pollicino2021-03-05 02:23:032021-03-05 02:29:35Becoming Pandemic-Relevant: Helping Audio Brand Edifier Take Center Stage For WFH
Before COVID had you ever considered monitoring Indoor Air Quality? Airthings has been at it since 2008 and their devices have completely changed the way people monitor and analyze cancer-causing radon and other dangerous indoor air pollutants. While they had carved out a name as a respected niche brand from a small country in a specialized […]
https://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2021/02/Airthings.jpg?time=16518499406271194Joe Pollicinohttps://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngJoe Pollicino2021-02-28 03:19:452021-03-05 02:24:45Making Air Quality Monitoring Mainstream Across the Airwaves for Airthings
When gamers seek computer peripherals for a competitive edge, what brands immediately come to mind? GreenRoom ensured ROCCAT would be one of them. The company designs and manufacturers gaming peripherals by combining German engineering and a genuine passion for gaming. At this point it had developed its first-ever keyboard switch that delivers industry-leading speeds to […]
How does an iconic candy brand like Red Vines stand out in a crowded confectionary industry space? GreenRoom found the solution by working closely with Red Vines’ marketing team to create a unique, never-before-done product that would get the attention of media brand fans. Known for their popular Super Rope, GreenRoom opted for the adage, […]
https://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2021/02/RepurposingContentTemplate_AmericanLicorice-2.jpg?time=16518499406271194Joe Pollicinohttps://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngJoe Pollicino2021-02-12 20:58:562021-02-28 03:50:43How GreenRoom Helped Red Vines Become a Visionary, Confectionary Leader
As we continue to pace toward a better year for 2021, we’re ecstatic that we’ve received nominations for Provoke Media’s Innovation SABRE Awards (North America) across three categories! We’re floored by the results we were able to achieve for our clients through periods of global uncertainty which included our work with: AirThings on “Humidity Heroes: […]
Closing out the year in spectacular fashion, the agency was honored in the 8th annual awards program by the leading industry organization, PR Week. As stated by the award criteria, internal development, compensation, camaraderie and employee support have always been key issues for the judges. This year these qualities are all viewed through the lens of COVID-19. Organizations’ response to the unique […]
https://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2020/12/PRW_BPTWPromoBanners_2021-1240x400-1.png?time=16518499404001240Talon Smithhttps://secureservercdn.net/198.71.233.138/jv0.4c7.myftpupload.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngTalon Smith2020-12-15 17:52:512021-01-27 13:32:49GreenRoom Recognized in 2020 Best Places to Work by PRWeek
Making MEATER the Official Wireless Meat Thermometer of the Winter Holiday Season
/in Blog /by Joe PollicinoKickStarter darling, Apption Labs, came to GreenRoom with their wildly popular truly wireless leave-in meat thermometer, MEATER, hoping to convert the crowdfunding momentum into sales-earning media coverage and brand awareness. GreenRoom’s MEATER campaign kicked-off in time for the highly coveted Holiday Gift Guide season, so the agency set forth to make MEATER the official wireless […]
Going Bananas With Del Monte to Increase Social Media Engagement
/in Blog /by Joe PollicinoSocial followers might just be more interested in checking out a brand, if they get the chance to win a banana suit! To help bolster client Del Monte Fresh’s social engagement, the agency partnered with the brand to develop the “Go Bananas” campaign. Designed to spark social engagement and on the ground in select cities, […]
GreenRoom Wins 2021 In2 SABRE Award with Ogden’s Own for Best in Digital/Print Media — Regional (Earned)
/in Blog /by Melissa MendozaA Kids Book About, a GreenRoom Client, About Takes Home Fast Company’s Most Innovative Companies Designation
/in Blog /by Melissa MendozaPart of any strong PR and digital program is identifying relevant awards to not only validate a product or service but also advance a brand strategically whether from a funding or CSR perspective or continually raising the brand’s profile in the eyes of the media. With many pay-to-play programs masquerading as awards, it is critical […]
Becoming Pandemic-Relevant: Helping Audio Brand Edifier Take Center Stage For WFH
/in Blog /by Joe PollicinoAt the start of the Covid-19 pandemic, client Edifier and GreenRoom realized how important affordable earbuds, headphones, and desktop speakers would become in this new work from home era. To make Edifier a much buzzed about WFH household name, the agency introduced the brand as providers for solutions to common work at home/school at home […]
Making Air Quality Monitoring Mainstream Across the Airwaves for Airthings
/in Blog /by Joe PollicinoBefore COVID had you ever considered monitoring Indoor Air Quality? Airthings has been at it since 2008 and their devices have completely changed the way people monitor and analyze cancer-causing radon and other dangerous indoor air pollutants. While they had carved out a name as a respected niche brand from a small country in a specialized […]
Peripherals and PR: Helping Roccat Climb the Gaming Accessory Leaderboard
/in Blog /by Joe PollicinoWhen gamers seek computer peripherals for a competitive edge, what brands immediately come to mind? GreenRoom ensured ROCCAT would be one of them. The company designs and manufacturers gaming peripherals by combining German engineering and a genuine passion for gaming. At this point it had developed its first-ever keyboard switch that delivers industry-leading speeds to […]
How GreenRoom Helped Red Vines Become a Visionary, Confectionary Leader
/in Blog /by Joe PollicinoHow does an iconic candy brand like Red Vines stand out in a crowded confectionary industry space? GreenRoom found the solution by working closely with Red Vines’ marketing team to create a unique, never-before-done product that would get the attention of media brand fans. Known for their popular Super Rope, GreenRoom opted for the adage, […]
GreenRoom Nominated as Finalists For 3 Innovation SABRE Awards!
/in Blog /by Joe PollicinoAs we continue to pace toward a better year for 2021, we’re ecstatic that we’ve received nominations for Provoke Media’s Innovation SABRE Awards (North America) across three categories! We’re floored by the results we were able to achieve for our clients through periods of global uncertainty which included our work with: AirThings on “Humidity Heroes: […]
GreenRoom Recognized in 2020 Best Places to Work by PRWeek
/in Blog /by Talon SmithClosing out the year in spectacular fashion, the agency was honored in the 8th annual awards program by the leading industry organization, PR Week. As stated by the award criteria, internal development, compensation, camaraderie and employee support have always been key issues for the judges. This year these qualities are all viewed through the lens of COVID-19. Organizations’ response to the unique […]