Get Recognized

Whether you’re a new product innovator, industry disruptor offering a revitalized spin on a classic or a legacy consumer product with more than a century of success, nearly all brands have a compelling story to tell. From what’s often a matter of unearthing the gems or strategic positioning, PR teams are trained to work with […]

A brave new world – Instagram without likes | What your brand can do now to stand out

A brave new world – Instagram without likes | What your brand can do to stand out

What’s the metric you look for first when checking back in on an Instagram post? We hate to say it. But we all do it. It’s ‘Likes’, right? How many Likes did your competitor get? How quickly? How many more (or less) Likes are being dished out to other accounts? And how many to yours? […]

Times Up, Times Square?

Times Up, Times Square? Every brand on the planet is always looking to make a “big splash” whether it’s for a new product launch, partnership announcement or during a peak buying time like the holidays. In the days of a monoculture, brands would often leverage Times Square as New York has long been considered the […]