Tap That App: 5 Must Haves for PR Pros

Working in public relations means you need to actively monitor the media landscape, and stay abreast of the latest and greatest – which usually requires us to be constantly plugged in. However, when used correctly, our smartphones can become one our greatest assets when it comes to productivity.   Here are our top five must-have […]

What PR Practitioners Want on Amazon Dash

By now, you’ve likely heard of Amazon’s latest “a-ha” moment, Amazon Dash. What looks to be no larger than a pack of gum, adorning your favorite brand’s logo, attaches to devices and allows users to order regular household items with the push of a button.  Genius, right? It got us thinking; wouldn’t it be incredible […]

Patrick’s “Workspiration” Corner: 10 Minutes to Success

In this business, you’re constantly conducting outreach to journalists, fielding incoming requests, offering clients counsel, drafting press materials and planning for upcoming launches and initiatives. All of those things can happen before lunch, and that’s just on the PR side of the house. Social media is a constant flurry of content creation, engagement, community management […]