To Infinity & Beyond: The Evolving World of PR

As an industry, public relations has had to adapt to a variety of changes. From the way in which the media landscape has evolved to how audiences receive information, the industry has had to learn new ways to engage the public. The following are three ways we’ve seen the industry evolve to address this new […]

It’s Handled: How to “Olivia Pope” Your Customer Service Inquiries on Social Media

On Scandal, there isn’t a situation that fixer Olivia Pope can’t handle. From international relations crisis to handling her love life, she does it all with cool confidence.  So when it came to trying to break down the nuances of handling customer service, she immediately came to mind. Following her no-nonsense attitude and skill for […]