As a leader in the candy industry, American Licorice Company has always been committed to delivering top-quality products to consumers. With brands like Red Vines and Sour Punch, they have become a household name across the country. However, in an increasingly crowded marketplace, maintaining brand visibility and relevance can be a challenge. GreenRoom’s Public Relations services have a proven and expanding track record regarding roping in sweet results for the company to boost its visibility and reputation.
- Persistent Media Buzz: We consistently ensure media buzz for ALC by securing placements in high-profile media. Examples include: People Magazine, Hello Giggles, Us Weekly, Delish, Tastemade, SimpleMost, Bustle, The Daily Meal, Reader’s Digest, Candy Industry Magazine, Oprah.com, Candy & Snack Today and many more.
- Celebrity Partnerships: We’ve facilitated partnerships with celebrities like Ice Cube, Betty White, Macklemore, Jaleel White, and The Office Ladies (Jenna Fischer and Angela Kinsey) which have also helped generate buzz and excitement for the brand.
- Strategic, Trend-Aligned, Agile Pitching: Beyond that, we continually monitor for opportunities that can increase the brand’s visibility as they arise. In one instance following Kim Kardashian posting about their affinity for Red Vines, GreenRoom strategically leveraged the fact that they are vegan and aligned our outreach efforts with consumer habits at the start of the new year to position the candy as a vegan-friendly option in the latest food trends narrative.
At GreenRoom, we understand the unique challenges and opportunities that come with promoting food and beverage products. That’s why we offer a range of services tailored specifically to this industry, including media relations, influencer marketing, and content creation. Whether you’re looking to increase brand visibility or build a loyal following, our team of experts has the experience and passion to help you achieve your goals.
If you’re interested in learning more about how our public relations services can benefit your brand, please don’t hesitate to contact us. Our team would be happy to discuss your needs and develop a customized plan that fits your budget.