Reputation Management Is Not Rocket Science

There are a number of good reasons for operating an ethical and legally compliant dealership, not the least of which is staying out of a courtroom.  Perhaps the most important – and most often overlooked – reason is increased customer satisfaction.  There are times when an employee may feel that he or she came out […]

Virality: The Value of Pinterest for Car Dealers

  As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here’s one that you can use today to help improve the virality and SEO of your […]

Use Social Media to Help Lose Weight Faster!

Do you love to update, check-in and tweet? Well, why not use these communication tools to document your weight-loss goals. Feeling connected to a support system can be a great way to keep you motivated and share results. Lost another 5 pounds? Great! Post it so that everyone can comment with positive feedback and help […]

How to Use Social Media to Promote Your Day Spa

Promoting your day spa online now involves more than just setting up a website and updating your blog regularly. Social networking tools including Twitter and Facebook can help you achieve a stronger online presence and communicate directly with spa guests and prospective clients. You can generate immediate interest in spa specials, build a community of […]

Patients turn to social media for information on plastic surgery

A new study reveals that more and more people are going online for advice and information before deciding whether or not to go under the knife. The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reports that, in 2011, 42 percent of patients received most of their information about plastic surgery from social media. […]

Start-up Social Media For Medical Practices

Whether you have a communications/marketing department at the helm of your practice’s publicity or you’re doing it solo, it’s still smart for you, the practice administrator, to understand the reasons and motivation behind using social media. Having a clear-cut strategy will get everyone in the practice on the same page and promote consistency and professionalism […]

7 Reasons Social Media Is A No-Brainer For Passionate B2C Brands

  Social media is fast becoming a standard element in the marketing mix of major consumer brands.  And with good reason: never before has such a creative landscape existed for people and the brands they love to interact, share stories and build relationships – in all directions. With social media marketing spends predicted to grow […]

The responsible Use of Social Media in Legal Defense

    Here is a great post made by George Zimmerman that I thought would be useful. There has been a lot of press today regarding the online presence we have put in place for the defense of George Zimmerman, and we are not surprised to discover that our decision is controversial. Some have called […]

Why is social media still a tough sell?

Big companies have moved cautiously for eons. While many are corporations are making forays into social media, very, very few are taking huge risks. Instead of jumping in, they’re still standing on the edge of the pool, diipping a toe in the water. As a result, getting companies to add social media into the marketing […]