Whether you have a communications/marketing department at the helm of your practice’s publicity or you’re doing it solo, it’s still smart for you, the practice administrator, to understand the reasons and motivation behind using social media. Having a clear-cut strategy will get everyone in the practice on the same page and promote consistency and professionalism […]

Big companies have moved cautiously for eons. While many are corporations are making forays into social media, very, very few are taking huge risks. Instead of jumping in, they’re still standing on the edge of the pool, diipping a toe in the water. As a result, getting companies to add social media into the marketing […]

  Coca-Cola’s VP, Global Advertising Strategy and Creative Excellence, Jonathan Mildenhall, explains the company’s content plan until the year 2020 in this fascinating video. Another of the world’s biggest companies is moving beyond the myth of message control, into the realm of consumer reality. Hurrah! “Through the stories we tell,” Mildenhall says, “we will provoke […]