Public Relations & ROI

While some public relations agencies shy away from correlating PR with return on investment, it’s a topic we relish in. Let’s not beat around the bush, virtually every brand hires a PR agency to help reach customers with the ultimate goal of having them purchase services or goods. So how can an agency attach a […]

Mastering the Art of Live-Tweeting During Events

In this day and age, businesses want to be part of relevant conversations that help create awareness, drive traffic and build a community where engagement between a brand and its audience is celebrated and meaningful.  So it’s no surprise that live-tweeting has become a focal point of many brands that try engaging relevant audiences by […]

Key Ingredients for Lasting Client Relationships

On a daily basis, PR professionals spend their time cultivating relationships with media members to ensure their clients receive the best possible press for their products or services. Getting wrapped up in core PR activities can, at times, manage to get in the way of strengthening relationships with clients, relationships that go beyond the business. […]

Policing the Internet; Impact of Net-Neutrality on Users

Net-neutrality has become the buzzword in the realm of Internet service, both in the public and private sectors.  On January 14, 2014 the FCC ruled to decline the position for net-neutrality. Because of this ruling, and for clarification purposes, cable and Internet providers now have the legal right to block a series of websites, applications […]

The Media Landscape Has Evolved – Have You Kept Up?

Twitter. To some, it means keeping track of news, sports, celebrities, and tracking your favorite food truck. To others, it’s just another platform that wastes time. There are also those who aren’t sure what it is and if it’s important. No matter your personal feelings about the microblogging service, it has inserted itself into many […]

After CES: Now what?

The biggest consumer trade show is over (with dates already announced for 2015) and by all accounts it was a tremendous success. New products were lauded over by media and buyers alike, resulting in a slew of blog posts on highly trafficked sites and pre-orders with key retailers. Everyone at the office can pat themselves […]

To CES, or not to CES?

The holiday season is generally filled with parties, presents, and if you’re even remotely connected to the technology industry, planning. International CES is one of the most important technology shows of the year, with attendees from more than 150 countries descending on Las Vegas to get a glimpse of the latest technology from some of […]

Tapping into the Home & Housewares market

Americans spend nearly 5% of their income on furniture and household items each year[1]. With the median household income in the United States at $50,502[2] it would not be uncommon for a home to spend over $2,500 per year on household goods. Competing for the household dollar is challenging and competition between manufacturers is fierce. […]

When social media goes awry, a traditional approach might help.

Everyone was horrified by the senseless act of violence and terror that shook Boston during this year’s annual marathon. The following day, people throughout America and beyond stood as one mourning the loss of three innocent people, and encouraged first responders and the security forces as they pledged to find the perpetrators and bring them […]

LATAM Social Media

Social, south of the border? Si, and despite what you might think, social networking is huge in Latin America (LATAM). Often the perception is that LATAM lags behind North America with respect to technology, but actually Latin Americans top world rankings in social media usage. On average, people in LATAM spend just under 8 hours […]