The Evolution of a Startup: Steps to Growing up as a Brand

Defining a startup can be challenging; is it based on company size, yearly or quarterly growth or projected income? While most people define a startup as a company in the early stages of its operation, there are no hard and fast rules of the definition. We see a lot of startups in the consumer goods […]

Demos Do It – Keeping it Fresh on the Floor

This isn’t your grandma’s “wear comfortable shoes and bring business cards” post about a tradeshow floor! We’ve been logging some miles around the country recently, and have watched two very distinct scenarios unfold. One is an engaging booth that always seems to be full, and the other is the group that puts forth an effort, […]

“Ain’t Nothing Like the Real Thing” – When it Comes to Experiencing a Product

Marvin Gaye and Tammi Terrell had it right, there truly is nothing like the real thing and that certainly became apparent while at CE Week 2014 in New York. Being able to demo a product for media, buyers and investors, rather than verbally or digitally conveying a product’s unique selling points, is worth its weight […]

Persuasion in a (Mis)guided World

I think it was the Blockbuster hit best movie ever, Field of Dreams, that once said “If you build it, he will come”, but any entrepreneur, heck any business owner, knows that isn’t always the case. We build, destroy, strategize and rebuild again before finally landing upon the perfect business model or product that not […]

Public Relations & ROI

While some public relations agencies shy away from correlating PR with return on investment, it’s a topic we relish in. Let’s not beat around the bush, virtually every brand hires a PR agency to help reach customers with the ultimate goal of having them purchase services or goods. So how can an agency attach a […]

Mastering the Art of Live-Tweeting During Events

In this day and age, businesses want to be part of relevant conversations that help create awareness, drive traffic and build a community where engagement between a brand and its audience is celebrated and meaningful.  So it’s no surprise that live-tweeting has become a focal point of many brands that try engaging relevant audiences by […]

Key Ingredients for Lasting Client Relationships

On a daily basis, PR professionals spend their time cultivating relationships with media members to ensure their clients receive the best possible press for their products or services. Getting wrapped up in core PR activities can, at times, manage to get in the way of strengthening relationships with clients, relationships that go beyond the business. […]

Policing the Internet; Impact of Net-Neutrality on Users

Net-neutrality has become the buzzword in the realm of Internet service, both in the public and private sectors.  On January 14, 2014 the FCC ruled to decline the position for net-neutrality. Because of this ruling, and for clarification purposes, cable and Internet providers now have the legal right to block a series of websites, applications […]