Defining a startup can be challenging; is it based on company size, yearly or quarterly growth or projected income? While most people define a startup as a company in the early stages of its operation, there are no hard and fast rules of the definition. We see a lot of startups in the consumer goods […]
00Melissa Brownhttps://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngMelissa Brown2014-09-17 21:17:262014-09-17 21:17:26The Evolution of a Startup: Steps to Growing up as a Brand
OK, you dived into the large pool that is social media and identified the best social media platforms for your business. What’s next you ask? ENGAGEMENT, of course! Getting a handle on communicating with your fan base is one of the most important elements of a successful social media strategy. Once you start to engage […]
Any good PR and Social Media program will have people talking about your product, and hopefully a large part of that discussion will be positive. But, it’s also important to listen to the people that will ultimately make the next generation, or even your organization, better. Most products are conceived during an internal brainstorm, but […]
This isn’t your grandma’s “wear comfortable shoes and bring business cards” post about a tradeshow floor! We’ve been logging some miles around the country recently, and have watched two very distinct scenarios unfold. One is an engaging booth that always seems to be full, and the other is the group that puts forth an effort, […]
https://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.png00Patrick Gevashttps://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngPatrick Gevas2014-08-01 20:00:592014-08-01 20:00:59Demos Do It – Keeping it Fresh on the Floor
Marvin Gaye and Tammi Terrell had it right, there truly is nothing like the real thing and that certainly became apparent while at CE Week 2014 in New York. Being able to demo a product for media, buyers and investors, rather than verbally or digitally conveying a product’s unique selling points, is worth its weight […]
https://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.png00Rebecca Casamayorhttps://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngRebecca Casamayor2014-07-09 15:30:562014-07-09 15:30:56“Ain’t Nothing Like the Real Thing” – When it Comes to Experiencing a Product
I think it was the Blockbuster hit best movie ever, Field of Dreams, that once said “If you build it, he will come”, but any entrepreneur, heck any business owner, knows that isn’t always the case. We build, destroy, strategize and rebuild again before finally landing upon the perfect business model or product that not […]
https://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.png00Melissa Brownhttps://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngMelissa Brown2014-05-30 16:10:282014-05-30 16:10:28Persuasion in a (Mis)guided World
While some public relations agencies shy away from correlating PR with return on investment, it’s a topic we relish in. Let’s not beat around the bush, virtually every brand hires a PR agency to help reach customers with the ultimate goal of having them purchase services or goods. So how can an agency attach a […]
In this day and age, businesses want to be part of relevant conversations that help create awareness, drive traffic and build a community where engagement between a brand and its audience is celebrated and meaningful. So it’s no surprise that live-tweeting has become a focal point of many brands that try engaging relevant audiences by […]
https://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.png00Danielle Clarkehttps://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngDanielle Clarke2014-04-21 22:06:392014-04-21 22:06:39Mastering the Art of Live-Tweeting During Events
On a daily basis, PR professionals spend their time cultivating relationships with media members to ensure their clients receive the best possible press for their products or services. Getting wrapped up in core PR activities can, at times, manage to get in the way of strengthening relationships with clients, relationships that go beyond the business. […]
Net-neutrality has become the buzzword in the realm of Internet service, both in the public and private sectors. On January 14, 2014 the FCC ruled to decline the position for net-neutrality. Because of this ruling, and for clarification purposes, cable and Internet providers now have the legal right to block a series of websites, applications […]
https://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.png00Patrick Gevashttps://grnrm.com/wp-content/uploads/2017/10/GreenRoom-Logo-Final.pngPatrick Gevas2014-03-19 21:33:302014-03-19 21:33:30Policing the Internet; Impact of Net-Neutrality on Users
The Evolution of a Startup: Steps to Growing up as a Brand
/in PRDefining a startup can be challenging; is it based on company size, yearly or quarterly growth or projected income? While most people define a startup as a company in the early stages of its operation, there are no hard and fast rules of the definition. We see a lot of startups in the consumer goods […]
Rules of (Social) Engagement: Addressing Negative & Positive Social Interactions
/in Social Media, UncategorizedOK, you dived into the large pool that is social media and identified the best social media platforms for your business. What’s next you ask? ENGAGEMENT, of course! Getting a handle on communicating with your fan base is one of the most important elements of a successful social media strategy. Once you start to engage […]
Media Insights for Manufacturers
/in PR, Social MediaAny good PR and Social Media program will have people talking about your product, and hopefully a large part of that discussion will be positive. But, it’s also important to listen to the people that will ultimately make the next generation, or even your organization, better. Most products are conceived during an internal brainstorm, but […]
Demos Do It – Keeping it Fresh on the Floor
/in Clients, Industry Insight, UncategorizedThis isn’t your grandma’s “wear comfortable shoes and bring business cards” post about a tradeshow floor! We’ve been logging some miles around the country recently, and have watched two very distinct scenarios unfold. One is an engaging booth that always seems to be full, and the other is the group that puts forth an effort, […]
“Ain’t Nothing Like the Real Thing” – When it Comes to Experiencing a Product
/in Industry InsightMarvin Gaye and Tammi Terrell had it right, there truly is nothing like the real thing and that certainly became apparent while at CE Week 2014 in New York. Being able to demo a product for media, buyers and investors, rather than verbally or digitally conveying a product’s unique selling points, is worth its weight […]
Persuasion in a (Mis)guided World
/in PRI think it was the Blockbuster hit best movie ever, Field of Dreams, that once said “If you build it, he will come”, but any entrepreneur, heck any business owner, knows that isn’t always the case. We build, destroy, strategize and rebuild again before finally landing upon the perfect business model or product that not […]
Public Relations & ROI
/in PR, UncategorizedWhile some public relations agencies shy away from correlating PR with return on investment, it’s a topic we relish in. Let’s not beat around the bush, virtually every brand hires a PR agency to help reach customers with the ultimate goal of having them purchase services or goods. So how can an agency attach a […]
Mastering the Art of Live-Tweeting During Events
/in Industry Insight, Internet, PR, Social Media, TwitterIn this day and age, businesses want to be part of relevant conversations that help create awareness, drive traffic and build a community where engagement between a brand and its audience is celebrated and meaningful. So it’s no surprise that live-tweeting has become a focal point of many brands that try engaging relevant audiences by […]
Key Ingredients for Lasting Client Relationships
/in Clients, Industry Insight, PROn a daily basis, PR professionals spend their time cultivating relationships with media members to ensure their clients receive the best possible press for their products or services. Getting wrapped up in core PR activities can, at times, manage to get in the way of strengthening relationships with clients, relationships that go beyond the business. […]
Policing the Internet; Impact of Net-Neutrality on Users
/in Industry Insight, Internet, News, PRNet-neutrality has become the buzzword in the realm of Internet service, both in the public and private sectors. On January 14, 2014 the FCC ruled to decline the position for net-neutrality. Because of this ruling, and for clarification purposes, cable and Internet providers now have the legal right to block a series of websites, applications […]