GreenRoom is honored to be among the other finalists in the 5th Annual Shorty Social Good Awards. The awards program is designed to honor the best of social and digital media and as a finalist in the “Real-Time Response” category, demonstrates the agency’s approach to always-on programming within our social and digital programs. This year was quite unique with our brands leaning on us more than ever in the midst of crisis, and by showing them we could be as nimble to support their pivots to help them support their communities was an extremely rewarding silver lining in an otherwise devastating year for so many.
Working with Ogden’s Own, the largest independent distillery in Utah, the brand heavily relied on the local food and beverage community to serve their products at bars and restaurants. The company could have easily halted operations and cut expenses when this revenue stream cratered but instead, on the wings of its rock-solid leadership and a compassion to do right by everyone possible, Ogden’s Own took matters into its own hands. Working closely with GreenRoom to help them achieve something remarkable: a full-scale shift in operations towards supporting their local and regional community to weather the storm and make it through COVID-19. You can read more in our case study here.
From March-May 2020 alone, GreenRoom achieved 25+ individual pieces of broadcast coverage spanning television, radio and podcasts, 20+ pieces of print coverage in leading regional newspapers and magazines, 75+ online placements, and 80+ million combined digital impressions, print readers and households reached. As momentum snowballed regionally, national media outlets soon caught wind of what the distillery was doing and the lengths they were going to selflessly help others. Soon, GreenRoom was able to transform this word-of-mouth into nationally-facing media coverage with outlets including Fodor’s, The Takeout, Grit Daily and more.
GreenRoom’s Digital Team likewise played a critical role as a mouthpiece for the brand. The social pages exploded and from March-May 2020, generating 5+ million impressions (a 1,068% increase from the same time last year), 330,000+ engagements (a 645% increase), drove 24,000+ consumers to Ogden’s Own’s distributor’s website (a 533% increase) and increased Ogden’s Own’s social follower base by 15,000+ (a 4,162% increase). As part of the agency’s community management, several incoming messages of gratitude, brand loyalty, enthusiasm, and product demand for the brand abounded!
This nomination comes on the heels of winning two Bulldog Awards earlier in the year for Best Issue/Cause Advocacy Campaign and Best Visual Storytelling Campaign, a true testament to the agency’s relentless pursuit of innovative campaigns and exceedingly strong media relations.