Tag Archive for: PR Week

GreenRoom + Miami Beach Pride Nominated as Finalists for Two PRovoke Media 2024 Innovation SABRE Awards!

GreenRoom is ecstatic to be recognized as finalist in the PRovoke Media 2024 Innovation SABRE Awards North America shortlist for its work with Miami Beach Pride!

During 2023, GreenRom’s public relation team worked diligently on a two-phase PR program as the agency of record for Miami Beach Pride in regard to its 15th anniversary amidst anti-LGBTQ+ pushback. For this work, GreenRoom + Miami Beach Pride were specifically recognized in finalist slots for two SABRE Award categories this year.

  • Micro-Budget Campaign
  • This Year’s Issue: LGBTQ Rights

Here’s to May 1st when the winners get announced. As always, we wish good luck to all the finalists whose work is also being recognized!

You can learn more about our two-phased PR approach by clicking case study preview image below:

Defying DeSantis: Miami Beach Pride’s 15th Anniversary Amidst Anti-LGBTQ Pushback — Miami Beach Pride with GreenRoom

Boost Your Energy Business With GreenRoom’s Results-Driven PR and Digital Marketing

Have you considered the spark that can enable more power for achieving your goals without losing your own energy and time? GreenRoom takes pride in helping energy sector clients stand out and thrive with tailored PR and digital marketing campaigns. Let us help you shine in the competitive energy sector!

We know the likes of getting your company positioned as a category leader to generating qualified leads are priorities within this rapidly growing sector; GreenRoom is strongly positioned to help you accomplish those types of goals.

Positioned as an extension of your in-house team. we strategize and execute on program elements such as:

  • Generating and harnessing trade and industry media attention to build impactful industry authority for the company.
  • Enabling an active community participation program on forums and sector community spaces to understand broader customer considerations that help build brand trust and increase customer advocacy, while authentically building earning positive rapport with key communities.
  • Actively reengaging consideration stage customers with programmatic paid advertising programs that drive revenue – in one example, earning over 16x return on ad spend during the key holiday shopping period.

Ultimately we know the pain points and are set up to alleviate them. Perhaps these bring something else to mind you could use support in cracking without straining your own voice? These are examples of how our bespoke PR and Digital Marketing programs help

Are you ready to take your energy business to the next level? Let’s talk. Our team can help you develop a customized strategy that delivers measurable results and fits your budget. Click the “Get In Touch Today Button,” let us know your needs, and we’ll be in contact to start discussing potential solutions!

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Want to view the details of how we achieved similar aforementioned results for one of our clients? Click the “Explore Our Results” Button below for a detailed case study chock full of insights:

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PRWeek US Awards 2022: GreenRoom Named Finalist in Best in Arts, Entertainment, Sports & Media With A Kids Company About

Needle-moving and joy-inducing results have always been a hallmark of the agency’s approach to its programming. Every bit of industry recognition for our clients and our work is immensely appreciated!

Following the agency’s recent recognition for its work with a A Kids Company About by way of two PR News Platinum PR Awards (stemming from three nominations) for Platinum “Best-In-Show” and Education Campaign of the Year, It’s now also been shortlisted as finalist in PRWeek’s US Awards 2022.

With a submission entitled “Kids are Ready. A Senseless Murder Proved It.,” the agency detailed how a lightning rod topic that was mixed with the likes of Oprah’s Favorite Things, Good Morning America, Kristin Bell and LeVar Burton not only gave parents a new tool to talk to children about hard topics, but how the elements of storytelling and design played a central role.

The awards ceremony takes place on March 16th, 2022 and New York City, and we’re glad this important topic will be in another avenue of conversation for months to come and beyond.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.

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Volunteering With Photographer Dale Stine and Miami Beach Pride For “Legacy Couples,” Opening April 2022 at HistoryMiami

PRNews’ Platinum PR Awards: GreenRoom Named Finalist in Three Different Categories With A Kids Company About

Needle-moving and joy-inducing results have always been a hallmark of the agency’s approach to its programming and getting recognized by our industry is icing on the cake!

This year, the agency beat its own previous record as a finalist in three categories for its work with A Kids Company About.

With a submission entitled “A Kids Book About…Racism? Tackling Tough Topics for A New Generation,” the agency detailed how a lightning rod topic that was mixed with the likes of Oprah’s Favorite Things, Good Morning America, Kristin Bell and LeVar Burton not only gave parents a new tool to talk to children about hard topics, but how the elements of storytelling and design played a central role.

The agency’s work on this deeply important topic was recognized in Education Campaign of the Year, Platinum “Best-In-Show” Award and Best in Product Launch, Consumer.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.

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On the Importance of Year-End Goals In PR

Are your year-end PR goals well-informed to set your campaigns up for success as Q4 begins? GreenRoom VP, Patrick Gevas, recommends that “understanding the entire landscape of your [media] coverage is important in setting goals for the the remainder of the year.” There’s more in Press Hook: How Publicists Can Set Beneficial End-Of-Year Goals.

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Need help increasing your earned media coverage and brand awareness? We’d love to work together.

Award-Winning PR and Digital Agency GreenRoom Expands Its Food & Beverage Practice With Fillo’s America’s Made, Gratsi Wine, and Shinewater

Ranging from prepared beans to Old-World style winemaking, the diverse entrants represent a leap forward for the agency’s practice.

 

Miami – July 27, 2021 – GreenRoom, an award-winning public relations and digital agency, recently expanded its Food & Beverage practice with three innovative brands in its portfolio. Each one is serving a distinct place in the market and leading with quality and authenticity.

  • Fillo’s America’s Made brings traditional Latin American flavors together with beans and grains flavored with real sofrito into convenient, microwavable packaging. Its unique versatility makes it enjoyable on its own with avocado slices or complimenting nearly any meal.
  • ShineWater is the only hydration beverage that is fortified with the recommended daily dose of Vitamin D to address the epidemic of deficiency in Americans. Its delicious flavors do not contain added sugar or artificial ingredients for a healthy and satisfying supplement.
  • Gratsi wine brings together old-world style of wine making into a convenient box format delivered to your door on a regularly scheduled cadence. Coming in a Cabernet Sauvignon and Sauvignon Blanc, the wine boasts lower sugars and lower ABV for maximum enjoyment.

“We always search for innovative consumer products and these three new brands could not fit that description better,” said Brian Metcalf, chief executive officer, GreenRoom Agency. “Each one brings something unique to the marketplace and offer a tremendous opportunity for inclusion in a number of media outlets in the vertical markets we’ve always sought to saturate.

“We’ve had success for years in this category demonstrated by our most recent agency award in the alcohol and spirits market,” said Ben Burroughs, president, GreenRoom Agency. “The synergies with these news brands and our existing roster give ample opportunities to see these brands win in the media.”

With an array of retail distribution and the ability to ship directly to consumers, these new brands are very accessible to nearly the entire country. Each also represent a special attention to the packaging and consumer experience with sustainability and convenience at the forefront of each brand’s ethos.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.

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A Kids Book About: Garnering Marquee Media Placements to Amplify Important Conversations

Founded in 2019 in Portland, Oregon, A Kids Book About is a Black-owned children’s media company that specializes in creating content that facilitates fearless conversations between kids and grownups about life’s most challenging, important, and empowering topics.

Within 10 days following George Floyd’s murder, A Kids Book About had a surprising boost. Suddenly, a whopping 50,000 copies ($1M worth) of its previously published flagship book on racism were off to doorsteps across the country. It was clear the title touched a nerve.

Leveraging the brand’s purpose and focusing on the fact that these books are meant to facilitate open and honest conversations amongst kids and their adults about difficult topics was of top priority. The brand also expressed the interest of creating opportunities that would allow for the authors to be highlighted, giving them a chance to express their own expertise, experience and passion for their topic.

From the start of the program, it was clear there was a tremendous opportunity for elevated media coverage for a brand that had the ability to fill a growing need among parent consumers. Upon securing A Kids Book About as a client, the agency quickly executed an opportunity for the brand to be selected in Oprah’s Favorite Things List 2020 which is monumental for a brand which was founded only a year prior. Fully leveraging the Oprah opportunity, the brand was also included in a Good Morning America segment that highlighted the top products from the Oprah’s Favorite Things List. With over 200 published pieces deriving from being featured in O Magazine alone, A Kids Book About’s business was fundamentally changed in 5 days with the previous sales record was eclipsed by more than eightfold.Explore Our Results (Button)

In just six months of working together, A Kids Book About has received over 4,650,780,330 impressions, raising notable brand awareness in key vertical markets throughout 2020 and carrying into 2021. Positioning the brand as a resource and promoting these books as a tool to get the conversation started between kids and their grownups, proved to be successful with coverage in marquee publications such as Huffington Post, Forbes, Good Housekeeping, PopSugar, Mashable, Prevention, Parents, and CNN.

Further, the brand being selected as one of Oprah’s Favorite Things created a large buzz, with over 200 published pieces mentioning the brand’s inclusion in the coveted list, and a Good Morning America segment which reached a national audience of over 3,527,248 households. This opportunity amplified the brand’s purpose and yielded a tremendous number of sales resulting in a 1000% increase from the year prior to round out Q4.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.

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Making MEATER the Official Wireless Meat Thermometer of the Winter Holiday Season

KickStarter darling, Apption Labs, came to GreenRoom with their wildly popular truly wireless leave-in meat thermometer, MEATER, hoping to convert the crowdfunding momentum into sales-earning media coverage and brand awareness.

GreenRoom’s MEATER campaign kicked-off in time for the highly coveted Holiday Gift Guide season, so the agency set forth to make MEATER the official wireless meat thermometer of the holidays. The agency solidified the brand’s presence in the consumer market by developing a launch strategy centered on earned media to introduce the brand to the consumer public ahead of the year’s holiday gifting season.  

By focusing on MEATER as the world’s first truly wireless meat thermometer, the agency generated a groundswell of press throughout the all-important holiday sales timeframe.

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The overall launch strategy positioned Apption Labs and MEATER as the kitchen innovation of the season. Generating name recognition and market share in the competitive home & houseware verticals was a challenge the agency welcomed, surpassing even the most optimistic projections.

The agency secured numerous marquee media placements in gift guides, product features and broadcast segments, with coverage in Brit + Co, Digital Trends, CNET, Hello Giggles, Yahoo! Lifestyle, MSN, Yahoo! Tech, Reader’s Digest, Sports Illustrated, Men’s Health, Popular Science, Thrillist, The New York Post and HuffPost, all of which fostered sales during the crucial holiday season.

A snapshot of the campaign’s metrics shows a strong steady reach with high comparative ad value, secured through earned media:

  •       1,434,246,007 total online impressions
  •       7,681,764 total circulation
  •      $646,701 print and broadcast comparative ad value

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In the Food and Beverage space and need help increasing your earned media coverage and brand awareness. We’d love to work together.