GreenRoom + Miami Beach Pride Nominated as Finalists for Two PRovoke Media 2024 Innovation SABRE Awards!

GreenRoom is ecstatic to be recognized as finalist in the PRovoke Media 2024 Innovation SABRE Awards North America shortlist for its work with Miami Beach Pride!

During 2023, GreenRom’s public relation team worked diligently on a two-phase PR program as the agency of record for Miami Beach Pride in regard to its 15th anniversary amidst anti-LGBTQ+ pushback. For this work, GreenRoom + Miami Beach Pride were specifically recognized in finalist slots for two SABRE Award categories this year.

  • Micro-Budget Campaign
  • This Year’s Issue: LGBTQ Rights

Here’s to May 1st when the winners get announced. As always, we wish good luck to all the finalists whose work is also being recognized!

You can learn more about our two-phased PR approach by clicking case study preview image below:

Defying DeSantis: Miami Beach Pride’s 15th Anniversary Amidst Anti-LGBTQ Pushback — Miami Beach Pride with GreenRoom

Defying DeSantis: Miami Beach Pride’s 15th Anniversary Amidst Anti-LGBTQ+ Pushback | GreenRoom PR Spotlight

B2B Success Story: Redefining Radar Technology to Unlock Human Potential

GreenRoom and Xandar Kardian: A B2B PR Program Rooted in the Business of Radar

Impressive PR results and linear growth for a B2B client that uses a well-known technology in a new, unexpected way? That’s what GreenRoom has achieved for Xandar Kardian, helping the company mature from a virtually unknown startup to the benchmark name in its category.

For the last three years, GreenRoom has led a B2B-focused PR program for Xandar Kardian, which uses innovative radar-sensing technology to help companies in the security, healthcare and proptech sectors.

Radar can be a beautiful thing. Most people think of radar in relation to locating the distance of vehicles or moving objects, but Xandar Kardian has pioneered a new, innovative way of using the radio waves of radar: to sense motion in the human body. And the implications are massive. Xandar Kardian’s sensors can unobtrusively unlock a treasure trove of data from humans, including presence detection that airports, commercial real estate, correctional facilities, hospitals and long-term facilities have deployed. These valuable insights can save lives and optimize business operations.

Here’s a snapshot of how GreenRoom’s efforts have helped put Xandar Kardian’s radar-based solutions on the map:

Saturation of Relevant Trade Press

  • Xandar Kardian’s radar sensing technology has transcended multiple industries, with a focus in healthcare, security, and real estate. GreenRoom has put Xandar Kardian squarely on the “radar” of the biggest names in B2B press, with coverage ranging from McKnight’s, BioWorld and Becker’s Hospital Review on the healthcare side to Security Business, Security Info Watch and SourceSecurity on the proptech front. 

Leveraging Data from Business Partnerships

  • GreenRoom has successfully collaborated with Xandar Kardian’s strategic partners to extract impactful data and findings that excite the media, serving as a win-win for both parties. These include hospitals, long-term care facilities, office buildings, proptech companies, and even correctional institutions.

White Papers, Webinars, Analyst Relations & Corporate Comms

  • A successful B2B program is about more than just trade press. GreenRoom has helped build Xandar Kardian’s brand profile by deploying a well-rounded array of communications tactics supported by the agency’s writing and marketing savvy.

Awards & Accolades

Investor & Funding-Specific PR Support

  • As GreenRoom’s program for Xandar Kardian has grown, so has their business. GreenRoom knows how critical it is to leverage the media during a client’s growth stage, and the agency helped support Xandar Kardian’s Series A fundraise with an ironclad and compelling investor relations strategy.

At GreenRoom, we understand that companies with a business-facing customer base are tasked with a unique set of challenges, needs, and opportunities. We possess a unique ability to tailor our PR programs specifically to any B2B client, where we’ll act as an extension of your team to reach key industry stakeholders and sales audiences by delivering measurable, tangible results – all with an eye on your company’s bottom line.

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If you’re interested in learning more about how our public relations services can benefit your brand, please don’t hesitate to contact us. Our team would be happy to discuss your needs and develop a customized plan that fits your budget.

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GreenRoom Employee Spotlight: Alejandra Sanchez, Account Executive

GreenRoom is a Proud Partner and 2023 Sponsor of Miami Beach Pride

GreenRoom-Client Casafina Featured in Oprah Daily For Second Year in a Row

What’s more thrilling than kicking off November with a client featured as a pick for Oprah’s Favorite Things 2022 in Oprah Daily? Having the same brand featured for the second consecutive year! GreenRoom-client Casafina makes beloved Portuguese stoneware and tableware that is not only stunning to look at but also highly functional, including a range of stylish and useful accessories all Made in Portugal. The ensuing coverage has featured the brand in the likes of Food Network, Delish, and  House Beautiful!

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.

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GreenRoom Agency Miami’s Favorite Q3 PR Media Placements

It was a busy and fruitful Q3 working with our clients! We asked the GreenRoom PR Team to let us know about some of their favorite secured media placements:

Ruben Marinbach:

Jasmine LaPadula:

Matalin Marano:

Patrick Gevas:

Alejandra Sanchez:

About GreenRoom Agency

Headquartered in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.

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GreenRoom Client Emporia’s Bi-Directional EV Charger Featured in TechCrunch

Electric vehicles are becoming the standard and with that future possibilities are also opening up. Building upon its best-in-class Level 2 EV Charger, Emporia’s Bi-Directional EV Charger — slated for 2023 release in partnership with BREK Electronics — will allow owners to charge their cars and also power their homes. GreenRoom’s ongoing PR outreach helped facilitate the opportunity for a feature in TechCrunch: “Are bidirectional EV chargers ready for the home market?

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.

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GreenRoom’s Support of Miami Beach Pride 2022

So much of our passion for the industry is centered on connecting the dots between compelling stories and the right people in traditional media or social media. Whether it’s a product, a technology standard or even a cause, we’ve long believed that we must have a connection in some form to what we’re doing. As such, supporting Miami Beach Pride was not only an easy choice but one that we’re immensely proud of. 

With GreenRoom’s Vice President serving on the Board of Directors and running media relations, the agency made its full toolkit of resources available to the organization to help further the narratives at a time when the community is facing harmful legislation. 

GreenRoom has always been a safe and inclusive organization for all LGBT members. Both our staff and clients are encouraged to be their most authentic selves and remain vocal about their support for the vibrant community that we’re fortunate to support here in Florida and around the globe. 

The diversity of Miami Beach Pride’s programming was uniquely insightful and showed the rich tapestry that has been woven by talented and compassionate individuals. Most notably were an art exhibition honoring the Legacy Couples at the Art Deco Museum, giving queer artists a platform to showcase their work to festival patrons and the iconic Pride parade that have been a staple on Ocean Drive for the past 14 years. 

As a result of GreenRoom’s efforts to garner more attention to Miami Beach Pride’s  roster of events and causes, the agency was able to generate the following:  

  • Over a period of 30 days, Miami Beach Pride was mentioned in 127 broadcast segments that reached more than 2.7 million households with a comparative ad value of more than $800,000. 90% of those results were earned with tailored pitches reaching the news and feature desks every major affiliate in Miami-Dade County for a full media saturation leading up to the festival and parade. 
  • More than 330 online mentions internationally with a variety of stories and inclusions on our programming and Miami Beach Pride’s official stance on the “Don’t Say Gay” bill. 
  • On the social side, Miami Beach Pride had a largely organic strategy and was able to reach more than 62,000 accounts organically through our posts with the hashtag being used more than 12,800 times during the week reaching a potential audience of millions.
  • Further amplification came from notable celebrity talent who were gracious enough to harness their considerable social media following through photos and videos that lived in stories and on their feeds. With a collective following of more than 732,000 followers, the organic reach extended quite far thanks to June Diane Raphael (Netflix’s “Grace and Frankie”), Casey Wilson (Gone Girl, Happy Endings, Showtime’s Black Monday, Bitch Sesh Podcast), Danielle Schneider (Bitch Sesh Podcast, Showtime’s Black Monday), Matt McConkey (Homophilia Podcast, writer on NBC’s Kenan,) Kulap Vilaysack (The Office, Parks and Recreation, Add to Cart Podcast).

 

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.

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Celebrating Betty White With Red Vines: GreenRoom Partners With Client American Licorice Company

In January, GreenRoom facilitated an impactful partnership for American Licorice Company to celebrate the life of beloved actress and longtime Red Vines fan Betty White. Hosted in White’s hometown of Oak Park, IL, Red Vines provided one of Betty’s favorite foods to over 500 event attendees on what would’ve been the actresses’ 100th birthday. The celebrations continued nationwide, with over 260 broadcast outlets providing coverage of the memorable event and detailing the special relationship between White and the iconic candy brand.

ALC noted that while the actress was quick to credit Red Vines as one secret to her longevity, White’s legacy is also a testament to the Peace, Love and Vines company values to inspire small, everyday acts of kindness. The unique event partnership was a small way to show our appreciation for a lifetime of inspiring smiles. Read all about it here: https://americanlicorice.com/blog/red-vines-candy-betty-white-celebration/

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.

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