In January, GreenRoom facilitated an impactful partnership for American Licorice Company to celebrate the life of beloved actress and longtime Red Vines fan Betty White. Hosted in White’s hometown of Oak Park, IL, Red Vines provided one of Betty’s favorite foods to over 500 event attendees on what would’ve been the actresses’ 100th birthday. The celebrations continued nationwide, with over 260 broadcast outlets providing coverage of the memorable event and detailing the special relationship between White and the iconic candy brand.
ALC noted that while the actress was quick to credit Red Vines as one secret to her longevity, White’s legacy is also a testament to the Peace, Love and Vines company values to inspire small, everyday acts of kindness. The unique event partnership was a small way to show our appreciation for a lifetime of inspiring smiles. Read all about it here: https://americanlicorice.com/blog/red-vines-candy-betty-white-celebration/
About GreenRoom Agency
Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.
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