Tapping into the Home & Housewares market

Americans spend nearly 5% of their income on furniture and household items each year[1]. With the median household income in the United States at $50,502[2] it would not be uncommon for a home to spend over $2,500 per year on household goods. Competing for the household dollar is challenging and competition between manufacturers is fierce. […]

When social media goes awry, a traditional approach might help.

Everyone was horrified by the senseless act of violence and terror that shook Boston during this year’s annual marathon. The following day, people throughout America and beyond stood as one mourning the loss of three innocent people, and encouraged first responders and the security forces as they pledged to find the perpetrators and bring them […]

LATAM Social Media

Social, south of the border? Si, and despite what you might think, social networking is huge in Latin America (LATAM). Often the perception is that LATAM lags behind North America with respect to technology, but actually Latin Americans top world rankings in social media usage. On average, people in LATAM spend just under 8 hours […]