4 Social Media Legal Issues Dealers Can’t Afford to Ignore

This is an article originally writen by Jim Radogna. We thought it was an interesting read! It was bound to happen. The tremendous growth of digital marketing and social media was an invitation for government regulation. For instance, the Federal Trade Commission recently updated its truth-in-advertising guidelines, which were last revised in 1980, to address the […]

Reputation Management Is Not Rocket Science

There are a number of good reasons for operating an ethical and legally compliant dealership, not the least of which is staying out of a courtroom.  Perhaps the most important – and most often overlooked – reason is increased customer satisfaction.  There are times when an employee may feel that he or she came out […]

Virality: The Value of Pinterest for Car Dealers

  As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here’s one that you can use today to help improve the virality and SEO of your […]