Mastering the Art of Live-Tweeting During Events

In this day and age, businesses want to be part of relevant conversations that help create awareness, drive traffic and build a community where engagement between a brand and its audience is celebrated and meaningful.  So it’s no surprise that live-tweeting has become a focal point of many brands that try engaging relevant audiences by […]

Key Ingredients for Lasting Client Relationships

On a daily basis, PR professionals spend their time cultivating relationships with media members to ensure their clients receive the best possible press for their products or services. Getting wrapped up in core PR activities can, at times, manage to get in the way of strengthening relationships with clients, relationships that go beyond the business. […]

Policing the Internet; Impact of Net-Neutrality on Users

Net-neutrality has become the buzzword in the realm of Internet service, both in the public and private sectors.  On January 14, 2014 the FCC ruled to decline the position for net-neutrality. Because of this ruling, and for clarification purposes, cable and Internet providers now have the legal right to block a series of websites, applications […]