“Ain’t Nothing Like the Real Thing” – When it Comes to Experiencing a Product

Marvin Gaye and Tammi Terrell had it right, there truly is nothing like the real thing and that certainly became apparent while at CE Week 2014 in New York. Being able to demo a product for media, buyers and investors, rather than verbally or digitally conveying a product’s unique selling points, is worth its weight […]

Persuasion in a (Mis)guided World

I think it was the Blockbuster hit best movie ever, Field of Dreams, that once said “If you build it, he will come”, but any entrepreneur, heck any business owner, knows that isn’t always the case. We build, destroy, strategize and rebuild again before finally landing upon the perfect business model or product that not […]

Public Relations & ROI

While some public relations agencies shy away from correlating PR with return on investment, it’s a topic we relish in. Let’s not beat around the bush, virtually every brand hires a PR agency to help reach customers with the ultimate goal of having them purchase services or goods. So how can an agency attach a […]