Soundcast, Sound of Sleep, Oreos, and Coca-Cola use color to establish a visual brand.

Incorporating a Color Palette into Your Brand Marketing

Picture a box of Oreos. The container’s shade of royal blue is likely one of the first things you were able to conjure. This is, of course, because the package itself is blue. However, that image has been reinforced by multi-million dollar marketing campaigns that consistently incorporate a perfect stack of white and black cookies […]

CES 2018 Trade Show Collage

CES 2018 and Beyond

Each January brings the first of many industry trade shows in the annual Consumer Electronics Show in Las Vegas. Brands across a wide spectrum of vertical markets participate, and many clients say that the show (and its allied events such as Pepcom) can be incredibly impactful to attract media attention, drive brand awareness, and develop […]

WideShot

Five Must-Haves for Building Your In-House Studio

We’ve upgraded our creative capabilities with the construction of an in-house photography studio. This dedicated space allows us to not only snap custom product photography in a pinch, but also create the top-notch videos that have become critical for social media success. To get a better sense of what goes into a studio build, here’s […]