social media

Four Lessons PR Pros Should Learn From Social Media

Within the last decade, the public relations and communications industries have undergone many changes. We can point to several technological advancements that have brought us to where we are today, but none are more powerful than the rise of social media. The active and instant nature of social media has changed marketing, and PR pros […]

searching for holiday presents

How do I Make the Most of the Holiday Gift Guide Season?

The holiday season can be the most fruitful time of year for brands with regard to sales and moving product off the shelves. This is a period when most consumers are in “buying mode” and are heavily influenced by strategic marketing and Holiday gift guides. Often seen as a crucial period of the year to […]

Turning Traditional PR into Digital PR

When looking at the marketing wheel, each spoke represents an important element that keeps the wheel turning. These can include PR, digital marketing/social media, print & web advertising, television commercials, influencers, and other components. Each one requires a dedicated team to properly develop and execute a strategy for success. While many agencies try to offer […]