Times Up, Times Square?

Times Up, Times Square? Every brand on the planet is always looking to make a “big splash” whether it’s for a new product launch, partnership announcement or during a peak buying time like the holidays. In the days of a monoculture, brands would often leverage Times Square as New York has long been considered the […]

Why Your Brand Needs to Gram

Why Your Brand Needs to Gram Since the creation of Instagram in 2010, the platform has continued to grow in popularity. In fact, Instagram has become so popular that “Do it for the gram” has taken on a meaning of its own! “Instagrammable” has even been added to the US Dictionary! In the fall of […]

Meaningful Media Relations Doesn’t Require a Zip Code

The value in any PR agency comes from its ability to synthesize messaging that is in alignment with a client’s goals and effectively tell that story to the media. While it may sound like a relatively simple concept, there are a myriad of variables that influence an earned media program, some which make that dynamic […]