Social, south of the border?
Si, and despite what you might think, social networking is huge in Latin America (LATAM). Often the perception is that LATAM lags behind North America with respect to technology, but actually Latin Americans top world rankings in social media usage. On average, people in LATAM spend just under 8 hours per month on social networks – the world’s highest average and more than double the time in the much more populous Asia-Pacific region.
Latin American women are the heaviest users & surprisingly, older people in Latin America are big social media users. Latin America social media has a 93% penetration rate among users 55 and older. This is just behind North America, which has a 94.7% penetration rate with this age group.
To illustrate how GreenRoom Social can help your brand achieve success in Latin America, we produced a short video for your viewing pleasure: