Coca-Cola’s VP, Global Advertising Strategy and Creative Excellence, Jonathan Mildenhall, explains the company’s content plan until the year 2020 in this fascinating video. Another of the world’s biggest companies is moving beyond the myth of message control, into the realm of consumer reality. Hurrah! “Through the stories we tell,” Mildenhall says, “we will provoke […]
https://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.png00Brian Metcalfhttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngBrian Metcalf2012-05-04 15:58:462012-05-04 15:58:46Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
I’m late on this one, but find it still worth noting. Jerry Bowles, in “Why CEOs Are Afraid of Social Media”, a post at Enterprise Web 2.0, noted: “They have already seen ordinary angry citizens armed only with blogs bring down Trent Lott, Dan Rather, and Joe Lieberman. They have seen powerful newspapers and magazines and […]
https://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.png00Brian Metcalfhttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngBrian Metcalf2012-05-04 13:08:162012-05-04 13:08:16Why CEO’s Shouldn’t Fear Social Media
Created for Social Media Week 2012, this video, set in 2062, captures interviews with a group of “pioneer” social media “gurus” reminiscing about the good old days of social media and digital culture. It was created by Entrinsic Bonus Links: These are some of the folks who’ll populate the social media old age home in 20 […]
https://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.png00Brian Metcalfhttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngBrian Metcalf2012-05-04 13:03:112012-05-04 13:03:11Social Media Guru Of The Future
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
Coca-Cola’s VP, Global Advertising Strategy and Creative Excellence, Jonathan Mildenhall, explains the company’s content plan until the year 2020 in this fascinating video. Another of the world’s biggest companies is moving beyond the myth of message control, into the realm of consumer reality. Hurrah! “Through the stories we tell,” Mildenhall says, “we will provoke […]
Why CEO’s Shouldn’t Fear Social Media
I’m late on this one, but find it still worth noting. Jerry Bowles, in “Why CEOs Are Afraid of Social Media”, a post at Enterprise Web 2.0, noted: “They have already seen ordinary angry citizens armed only with blogs bring down Trent Lott, Dan Rather, and Joe Lieberman. They have seen powerful newspapers and magazines and […]
Social Media Guru Of The Future
Created for Social Media Week 2012, this video, set in 2062, captures interviews with a group of “pioneer” social media “gurus” reminiscing about the good old days of social media and digital culture. It was created by Entrinsic Bonus Links: These are some of the folks who’ll populate the social media old age home in 20 […]