The responsible Use of Social Media in Legal Defense

    Here is a great post made by George Zimmerman that I thought would be useful. There has been a lot of press today regarding the online presence we have put in place for the defense of George Zimmerman, and we are not surprised to discover that our decision is controversial. Some have called […]

Why is social media still a tough sell?

Big companies have moved cautiously for eons. While many are corporations are making forays into social media, very, very few are taking huge risks. Instead of jumping in, they’re still standing on the edge of the pool, diipping a toe in the water. As a result, getting companies to add social media into the marketing […]

Why You Can’t MAKE Marketing Go Viral!

This post first ran in What’s Next Blog in 2010, but an email received this morning about a newly launched “viral” made us want to run it again, lightly updated. If I hear one more client ask for “a viral” or one more agency promise one, I’ll scream. I got three email pitches yesterday about […]