Big companies have moved cautiously for eons. While many are corporations are making forays into social media, very, very few are taking huge risks. Instead of jumping in, they’re still standing on the edge of the pool, diipping a toe in the water. As a result, getting companies to add social media into the marketing […]
https://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.png00Brian Metcalfhttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngBrian Metcalf2012-05-07 13:51:402012-05-07 13:51:40Why is social media still a tough sell?
This post first ran in What’s Next Blog in 2010, but an email received this morning about a newly launched “viral” made us want to run it again, lightly updated. If I hear one more client ask for “a viral” or one more agency promise one, I’ll scream. I got three email pitches yesterday about […]
https://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.png00Brian Metcalfhttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngBrian Metcalf2012-05-07 13:42:382012-05-07 13:42:38Why You Can’t MAKE Marketing Go Viral!
Coca-Cola’s VP, Global Advertising Strategy and Creative Excellence, Jonathan Mildenhall, explains the company’s content plan until the year 2020 in this fascinating video. Another of the world’s biggest companies is moving beyond the myth of message control, into the realm of consumer reality. Hurrah! “Through the stories we tell,” Mildenhall says, “we will provoke […]
https://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.png00Brian Metcalfhttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngBrian Metcalf2012-05-04 15:58:462012-05-04 15:58:46Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
Why is social media still a tough sell?
Big companies have moved cautiously for eons. While many are corporations are making forays into social media, very, very few are taking huge risks. Instead of jumping in, they’re still standing on the edge of the pool, diipping a toe in the water. As a result, getting companies to add social media into the marketing […]
Why You Can’t MAKE Marketing Go Viral!
This post first ran in What’s Next Blog in 2010, but an email received this morning about a newly launched “viral” made us want to run it again, lightly updated. If I hear one more client ask for “a viral” or one more agency promise one, I’ll scream. I got three email pitches yesterday about […]
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
Coca-Cola’s VP, Global Advertising Strategy and Creative Excellence, Jonathan Mildenhall, explains the company’s content plan until the year 2020 in this fascinating video. Another of the world’s biggest companies is moving beyond the myth of message control, into the realm of consumer reality. Hurrah! “Through the stories we tell,” Mildenhall says, “we will provoke […]