Snapchat – Transitioning from nudes to news?

It’s clear that today’s media and content landscape is more fragmented than it’s ever been. Amazon winning Golden Globe awards is a prime (Amazon pun intended) example, and it’s truly unclear where the next great story might come from. The latest entrant into the content distribution landscape is Snapchat. With the introduction of Discover, the photo-sending app is now getting into the content game. The latest addition to the platform gives users the ability to see a variety of stories from some of the biggest and most influential media companies in the world. It’s an interesting and significant move for a few reasons.

First, Snapchat understands that the novelty of sending photos will eventually start to wane, and it’s critical to maintain an active user base. Snapchat has managed to capture the coveted millennial demographic, which is both a very powerful and influential group. By offering another reason to open the app, Snapchat is hoping to maintain and grow that engagement.

Second, it’s legitimizing the app from a novelty that had some questionable beginnings, to a source of news. While the stories feature brought more meaningful storytelling to the app, it was still up to the user base to generate the content. Having thoughtful curation specifically for the platform should yield more dynamic and interesting content.

While it remains to be seen how many users engage with this feature, it’s still a win for telling stories from our perspective. Our business is telling thoughtful and engaging stories, and we always welcome a new platform with which to do so!  Find us on Snapchat!

*You can “Snap to Add” us by placing your Snapchat camera over the ghost in the photo above.