Peripherals and PR: Helping Roccat Climb the Gaming Accessory Leaderboard
When gamers seek computer peripherals for a competitive edge, what brands immediately come to mind? GreenRoom ensured ROCCAT would be one of them. The company designs and manufacturers gaming peripherals by combining German engineering and a genuine passion for gaming. At this point it had developed its first-ever keyboard switch that delivers industry-leading speeds to gamers: the Titan Switch Tactile [BM5] — soon to feature on its upcoming flagship keyboard, the Vulcan.
Combined with the introduction of its proprietary AIMO RGB lighting tech, ROCCAT needed an integrated communications strategy to gain share of voice in the market. Over the course of 8 months, GreenRoom highlighted the brand’s innovations and industry-leading technology in the gaming and technology vertical markets.
GreenRoom’s work helped garner inclusions in nearly every top-tier gaming and technology outlet including Tom’s Guide, IGN, TechRadar, PC Mag, PC Gamer, PC World, Polygon, Mashable, Engadget, CNET, MSN and more, aiding in the sell-through of the overall product line.
With over a year’s work, it all culminated in over 2 billion impressions and a quarter million in comparative ad value – not including web, the bulk of earned media. The Vulcan 120 was also awarded the prestigious 2019 iF Design Award after it was nominated following agency-developed submissions, marking a first for ROCCAT. With the company’s profile raised within the media, entrenched competitor Turtle Beach acquired the brand soon after.
With over a year’s work, it all culminated in over 2 billion impressions and a quarter million in comparative ad value – not including web, the bulk of earned media. The Vulcan 120 was also awarded the prestigious 2019 iF Design Award after it was nominated following agency-developed submissions, marking a first for ROCCAT. With the company’s profile raised within the media, entrenched competitor Turtle Beach acquired the brand soon after.
In the Consumer Electronics space and need help adding a competitive edge to your brands communications? We’d love to work together.
