Services - Greenroom Agency

We feature a dynamic mix of communications strategies including holistic PR services, digital marketing & resources in content creation for print, web, photo & video. We help build awareness & drive sales by highlighting key vertical markets, geo-targeting regional audiences & growing communities to increase your social reach.

PUBLIC RELATIONS

Media Relations

GreenRoom’s team of passionate, hands-on public relations professionals have achieved award recognition, exceeded benchmark sales goals and aided in securing new retail partnerships through their precise approach to media relations. Targeted, strategic outreach tailored to achieve mutually-agreed upon client goals has driven widespread recognition across marquee outlets and all vertical markets.

Crafting thoughtful messaging to identify key differentiating factors for B2C and B2B clients, GreenRoom has a knack for generating impactful press coverage that builds brands and shares the client’s story in unexpected, non-traditional media outlets.

Thought Leadership

From globally-recognized brands to stealth, pre-launch startups and entrepreneurs, GreenRoom identifies and secures opportunities that position clients as experts at the center of national conversations. Through 24/7 media monitoring and a keen understanding of the news cycle and value in media recognition, the agency deftly utilizes academic studies, trend pieces and major events, both domestic and global to elevate public perception and awareness. Tactics for proven success include, securing speaking engagements at conferences and panels, drafting and securing publication of bylined articles and instating clients as long-running, regular columnists.

Internal, Corporate & Consumer Communications

Whether engaging with staff, investors or consumers, these distinct audiences require bespoke and thoughtfully formulated messages. GreenRoom possesses the verbal and written acumen to communicate effectively across all three mediums. From developing consistent messaging which defines goals and adheres to a company’s mission statement for internal literature, to encapsulating a client’s successes and value proposition for corporate and consumer consumption, the agency is a trusted partner in carving out and communicating our client’s identity.

Media Tours, Trade Shows & Media Events

Ground tours, industry trade shows and media events present a platform for major visibility and the opportunity to interface with journalists, potential retail partners, strategic partners and distributors. While these activities can often require a significant investment from the participating company, GreenRoom has an innate understanding of the most impactful paid media opportunities, trade shows and events for a brand to participate in for maximum ROI. The agency has represented brands at intimate media events and large-scale domestic and international trade shows, achieving meaningful on-site interactions, careful planning and on-site execution.

Crisis Communication

Hope for the best, but prepare for the worst. The collective experience of the agency has stewarded clients through crisis situations and we actively work together to identify vulnerabilities as a function of preparedness to be sufficiently armed in the face of potential crisis. GreenRoom’s forward-thinking, proactive approach helps clients respond when the unexpected happens by formulating a strategy to defuse negative publicity and stabilize both reputation and public image.

Executive Media Training

Effective communication is essential to engage with the media, garnering both their attention and respect, but isn’t necessarily second nature for most. From condensing key messaging into articulate sound bites to coaching executives and key team members in advance of in-person or phone interviews, GreenRoom offers in-depth media training to executives and leadership to put their company and themselves in the best light, on camera or off. The executive team will learn how to anticipate and address tough questions and how to firmly and tactfully return to the topic at hand, retaining the power in the interview process.

New Product Launches

In anticipation of product launch, GR will eagerly pursue the maximum amount of positive coverage through embargoed pre-launch outreach and targeted release distribution. Our proprietary launch tactics and strategies provide industry-leading coverage results.

Digital Press Coverage Maximization

After coverage is published, we will send turnkey coverage updates that include pertinent information in order to maximize the exposure on owned channels, digital advertising, websites (brand + retailer), sales decks and more. Included in these updates are pull quotes, tagging suggestions and channel-specific paid digital advertising recommendations.

E-Commerce & Affiliate Revenue Focus

With media outlets needing additional revenue streams and the rise of influencer marketing, we will continuously seek non-traditional coverage opportunities that drive sales. Through media outlets that regularly publish round-ups which earn affiliate commissions or YouTube influencers who are incentivized via referrals, our robust list of revenue-driving contacts will deliver both exposure and sales.

Special Integrated Marketing

GreenRoom leverages a current network and seeks out new opportunities that span across industries for a highly-tailored relationship uniquely designed to be mutually beneficial. These integrations go far beyond typical and superficial “influencer” engagements and are designed to promote long-term brand growth, visibility, and impactful sales.

DIGITAL

Community Management

In the constantly evolving world of social media, your community management team is on the front lines in building a loyal follower base, engaging potential customers and even staving off a communications crisis. Our dedicated team of community managers quickly resolve issues, win potential customers, attract sharable user-generated content and cultivate brand evangelists.

Influencer Marketing

The GreenRoom team knows that true value is derived from long-term, on-brand partnerships that are about much more than a single influencer exchange. Our team is focused on building creative brand relationships with the right influencers. We implement this through account takeovers, content creation, branded event filters, hosted giveaways, and a variety of other timely opportunities tailored to our client’s needs.

GreenRoom is pioneering micro-influencer marketing by offering unique opportunities to those with similar audiences and objectives, we’re able to grow brands in a natural, cost-effective way.

Paid Media

GreenRoom is well-versed in tailored advertising based on core KPIs. We consistently deliver ads that build community, garner engagement, and drive traffic. While social media may be free, putting your brand in front of the right audience requires spend. Partnering with GreenRoom ensures that your ad dollars are spent effectively and creatively.

Our team takes advertising a step further by aligning with not just the goals of the marketing department, but rather with the overall business. When looking to sell into a partner retailer, we target employees at retailer’s HQ. When you’re looking to scale up staff, we know how to target the right kind of talent. When you need product feedback to determine a new product direction, our team will set up digital tests with current and potential audiences.

SEO

GreenRoom’s ongoing, SEO-focused site maintenance uses a multi-prong approach to ensure long-term SERP success. Our team constantly monitors backend functionality like site speed and 404s while simultaneously refreshing landing pages based on a detailed keyword strategy. We use a PR-style outreach strategy for link building and create original assets that will feed the need for fresh content.

Measurement & Optimization

The GreenRoom team understands that digital success is intricately tied to constant testing and optimization. The team’s ongoing research is reflected in the creative test campaigns that we consistently run alongside proven content and ad pillars.

While the work we do is complex, the results are broken down in polished monthly reports. More than showing you the number of Likes and engagements, we offer a summary of why it happened and how we can replicate success in the future—all while keeping an eye on brand goals.

Email Marketing

Email marketing offers one of the most robust data and personalization opportunities in the digital space. The GreenRoom team will lead you through A/B copy and structure testing, building beautiful campaigns that garner double-digit engagement. Through extensive segmenting we’re able to identify highly engaged fans, making recommendations for future engagements that ultimately lower the price of outreach while amplifying success.

Content Development

Our team is constantly researching the latest in social, which is why GreenRoom clients have experienced month-over-month engagement increases on social. Whether your team has a multitude of assets that needs organizing into a meaningful campaign or you need content from the ground up, your team at GreenRoom will bring the creativity. This includes copy for social media, websites, white papers, pitch presentations and blogs, as well as design work like original product photography, videos, boomerangs, art cards, and more.

STRATEGY

Measurement & Analysis

The GreenRoom team understands that digital success is intricately tied to constant testing and feedback. The team’s ongoing research is reflected in the creative test campaigns that we consistently run alongside proven content and ad pillars.

Customer Journey Development

Let the GreenRoom team put a pair of fresh eyes on your customers’ paths to purchase. Obstacles like too many clicks and confusing CTAs are hindering sales or that you don’t have enough touchpoints to inform buyers and incentivize purchase, GreenRoom will map a path to discovery and purchase. Our team will build customer paths from the ground up, ensuring that no active customers are dropped along the way.

Brand Audit

For centuries, the practice of branding has existed as a tool to shape perception, evoke emotion and glean information about a product’s identity and quality. With the innate understanding that brand recognition works in the depths of the consumer conscience, GreenRoom’s team of expert brand strategists know what to lookfor – and we dig deep. From staying ahead of the latest trends and mapping out competitor profiles to identifying gaps in the business model and scoping differentiators, our tactical approach has proven successful for the brands we work with.

Buyer Personas

Finding your future customer base can be a daunting task and in an increasingly crowded marketplace, consumers are spoiled for choice. At GreenRoom, we take the guesswork out of the equation, employing tactical research methods to identify your ideal customer by uncovering valuable insights and discovering your target audience demographic profile on their journey to buy.

Experience Mapping & Customer Journey Development

Our approach to delivering a comprehensive roadmap is granular, designed to deepen our understanding of your customers’ behaviors, thoughts and pain points. We take an actionable approach to developing customer journey maps, navigating the buyer persona and converting this into valuable marketing ROI for our clients. We successfully build from the consumer’s point of view, giving you the competitive edge you need to generate conversions.

Primary & Secondary Research

At GreenRoom, we’re firm believers that in order to launch forward, it’s also important to take a tactical, thoughtful step back. The basis of this logic stems from the assertion that in order to be the best, you do your homework, e.g. research. We employ a two-pronged approach, first gathering data directly from the source – your customers. Second, we embark on an in-depth discovery methodology, digging into our heels, gathering valuable statistics, mining reports and scouring relevant studies, all to better position your brand for success.

Brand identity, Architecture & Positioning

Existing as a visual, verbal, living extension of your brand’s DNA, consistency is king and establishing a strong, compelling identity is essential. With a penchant for the creative, both visual and said, our expert brand architects understand the essential components of messaging. From fonts and logo design to dynamic imagery and supporting graphics, we work to ensure that these elements work together, with synergy to convey your purpose through your brand.

PR & Digital Synergistic Approach

At GreenRoom, we asses, plan and set objectives that encompass a clear, defined methodology designed to position your brand to achieve optimum results in the media. We deliver an all-encompassing strategic communications roadmap with your business goals and objectives at the forefront, applying our tried and true methodology of defining your brands essence, communicating its purpose and most importantly, delivering on your promise.

Analytics Insights & Reporting

Understanding that our partnerships are more than an expenditure of your valuable resources, but also an investment in your brand, we make it our mission to apply sophisticated, strategic reporting practices that test, measure and account for the work that we produce. Employing measurement tools like Google Analytics, heat maps and data tracking, we’re able to showcase your campaigns success and demonstrate ROI for all agency efforts. We get behind the brand, crunch the numbers and showcase the results.

CREATIVE

Packaging, POP Materials & Brand Collateral

The GreenRoom team is here to assist you in taking your digital brand into the real world with production-ready designs for business cards, envelopes, invitations, post cards, stationary, promotional materials, and more. Our design team can serve as your team of experienced designers, so you never have to ask the question “What is a cutting line?” Our team plays with negative space and scalable color building to create items that give your products an authentic modern feel.

Brand Style Guidelines

Our experience includes logo design, color palettes, typography, construction grid, photography guidelines, and more. For each of these, GreenRoom will supply you with multiple formats and color formatting to ensure that you are able to use your branding in every situation. (Ensuring all of your vendors and partners portray a consistent brand…)

Graphics and Illustration

A side street in Venice, the peak of a snowy mountain, the hand of a cartoon character—sometimes you want your product to be featured outside what is attainable for a real-life shoot. Our team will push the creative limits of your brand standards, helping your product and messaging stand out in a world of constant marketing.

We use the latest in media styles: stop-motion, gifs, flat lay images, motion graphics, and more. As experienced as we are in digital design, we’re also not afraid to come back to the basics, drawing by hand to give a genuine take on a creative vision.

Website Architecture & Development

GreenRoom cuts through obstacles that block customer retention and satisfaction. We use lessons learned from social media and digital marketing to drive website page decisions, ensuring that your site fits into a wider messaging strategy instead of an independent silo.

Photography and Production

The GreenRoom team will make your products sing with original product photography, lifestyle images, videos and more. Our team of experienced designers and our in-house studio means that we can turn projects around in a pinch. GreenRoom will work with you throughout the planning process to make sure your vision comes to fruition.

For off-site shoots, we’ll coordinate everything soup to nuts. Location scouting, prop sourcing, model casting, shot lists, and post-production—GreenRoom will handle everything, so all you need to worry about is which shots you like best. Our forward-looking team takes photos and video that not only fit the immediate need, but that can easily re-purposed in the future for other platforms and uses.

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