Product Launch Archives - Greenroom Agency

Air-Popped Productivity

March 3, 2016

We’re potluck fanatics and go crazy over a good productivity tip, so these “5 Wacky Things You Can Eat to Boost Productivity” piece from Inc.com is right up our alley.

Article below and here. Credit: Inc.com

5 Wacky Things You Can Eat to Boost Productivity
Think yogurt, eggs, bananas, spinach, and walnuts are top notch? They sure are, but add these 5 ingredients to your daily menu and you might boost productivity even more!
BY JANINE POPICK
CMO, Dasheroo; founder, VerticalResponse

IMAGE: Getty Images

As an entrepreneur, you know that there’s no time for a break. It’s go-go-go all the time. Those who achieve the greatest success know what it takes to remain productive.

There are are a ton of ways to boost productivity, from a morning workout to a diet change. It’s hard for some to believe, but what you eat will have a positive or negative affect on your productivity.

With a direct impact on cognitive performance, the food choices you make at breakfast or lunch will either propel you to great heights or hold you back for the rest of the day.

You may be familiar with “common” foods that boost productivity, such as eggs, yogurt, bananas, spinach, and walnuts. But did you know there are some things you can eat you might not associate with being super productive? Here are some ideas:

1. Air-popped Popcorn
It may not be wacky in the sense that you have never heard of it, but most people don’t associate popcorn with productivity.

When compared to chips, popcorn is a better pick thanks to its energy boosting capabilities and health benefits (fewer calories). As long as you avoid loads of butter and salt, this makes for a great pick-me-up snack. Put some sriracha on it to spice it up. Added health benefit? Sriracha is made from chili peppers, they boost endorphins which helps make you happier. Bonus #2, chili peppers also spike serotonin, a mood and memory enhancer.

Plus it just makes your environment smell yummy!

2. Quinoa Salad
Quinoa is defined as “a species of the goosefoot genus, a grain crop grown primarily for its edible seeds.”

What the heck does that mean? If you don’t know anything about quinoa, here is your opportunity to learn more. With a solid eight grams of protein per cup, this is a top snack for those times when you need more energy. Here are some quinoa recipes to experiment with.

Grab a quinoa salad for lunch and see how the rest of the day works for you.

3. Sweet Potato Smoothie
Say what? Stick with me for a second.

Sweet potatoes are a great source of collagen which is essential to helping us cope with stress. They taste sweet but they have natural sugars that help give a balanced and regular source of energy.

And although it might not sound as appealing when compared to a sweet berry alternative, this type of smoothie could be just what you need.

Throw a medium baked sweet potato into a blender, along with banana and a teaspoon (or two) of cocoa powder. Add a few ice cubes to cool it down and start your blender. Within seconds, you will have a smoothie that keeps you running at max efficiency all day. Best yet, it tastes good too!

4. Dry-Roasted Edamame
A healthy snack considered wacky by many, dry-roasted edamame contains plenty of fiber, protein, and antioxidants.

The nice thing about this snack is that it can be popped into your mouth on the go. A piece of chocolate or chips may sound more appealing, but that’s only because you have yet to try a handful of dry-roasted edamame.

5. Pepitas
There is more to these green pumpkin seed kernels than a cool name.

Known as one of the world’s healthiest foods, pepitas are packed full of protein, iron, and magnesium. When you combine the health benefits with the delicious taste, you have a snack that will call your name all day long.

By adding these five wacky foods to your diet, you can boost productivity while lessening the likelihood ofmissing valuable time due to an illness, or snacking on unhealthy foods. A true win-win!

PUBLISHED ON: MAR 3, 2016

Facebook: An Emotional Wreck

February 26, 2016

93% of our daily communication is nonverbal, leaving only 7% for words. So how can social media be a reliable communication channel when it only conveys 7% of our message?

Lets take a step back and divide the 93% of nonverbal communication into specific elements, 38% of nonverbal communication is sound (tonality, attitude, pitch, volume) and 55% is body language (gestures, hand movements, facial expressions).

On social media, email or even texting, vocal elements have been substituted with hashtags and case changes. For example, if you’re trying to be sarcastic, simply end your post with #sarcasm. Throwing some shade? Add #JKNotReally. And if you think you’re not being heard scream your thoughts out LOUD by using capital cases and add as many exclamation marks as YOU CAN!!!!!!!!!!!!!

Gestures? That’s what emoticons are for. Not enough? Well, you have over 150 sets of stickers to choose from, including our personal favorite, the Power Rangers set. To make your life easier, you can filter them through the different emotions you’d like to express.

Conversations are being limited to 140 characters; you can technically have a full conversation using emoticons and hashtags, try it. You can even tweet your pizza order to Domino’s with a pizza emoticon.

Not all conversations have diminished, we still write comments when the like button is not enough… oh wait, Facebook, WHAT HAVE YOU DONE? Facebook just rolled out ‘reactions’ so you don’t even have to type.

So what does this mean for brands who use social media as an engagement tool? Social media is one of the leading consumer research tools and brands that listen to their customers and adapt their products and businesses through their customers’ feedback have seen great success. Can brands adapt their strategies to follow the nonverbal movement? Only future software updates can tell us that.

Media Insights for Manufacturers

August 26, 2014

Any good PR and Social Media program will have people talking about your product, and hopefully a large part of that discussion will be positive. But, it’s also important to listen to the people that will ultimately make the next generation, or even your organization, better. Most products are conceived during an internal brainstorm, but it’s not always easy to see the product objectively when you’re so close to it.

That’s why our media friends are an amazing resource for unique product insights. Other than consumer product testing organizations, who else gets their hands on all of the competitive products in any given category? These insights span from unique selling points and core functionality, to packaging and quick start guides. For us, it’s a given that we keep our clients updated with potential product and service improvements and the media help us give an unbiased and holistic perspective.

Even in advance of a product launch, we’re able to execute a non-published strategic review that will flesh out recommendations for a manufacturer even before the product hits the market. In addition, our collective decades of experience mean that we’ve seen our fair share of products and can give council to our clients on improvements that can be made to their products – also known as their “babies”.

Beyond the editorial feedback, gaining customer insights through social media has proven to be valuable over the years and directly resulted in significant improvements being made to second generation products. There are a variety of channels to gain insight into how to build a better mousetrap and ultimately make an offering more desirable to customers. What’s important is to make sure to convey the feedback to the marketing team, product managers and engineers so that brands can stay at the forefront of their respective industries.

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