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GreenRoom’s Support of Miami Beach Pride 2022

So much of our passion for the industry is centered on connecting the dots between compelling stories and the right people in traditional media or social media. Whether it’s a product, a technology standard or even a cause, we’ve long believed that we must have a connection in some form to what we’re doing. As such, supporting Miami Beach Pride was not only an easy choice but one that we’re immensely proud of. 

With GreenRoom’s Vice President serving on the Board of Directors and running media relations, the agency made its full toolkit of resources available to the organization to help further the narratives at a time when the community is facing harmful legislation. 

GreenRoom has always been a safe and inclusive organization for all LGBT members. Both our staff and clients are encouraged to be their most authentic selves and remain vocal about their support for the vibrant community that we’re fortunate to support here in Florida and around the globe. 

The diversity of Miami Beach Pride’s programming was uniquely insightful and showed the rich tapestry that has been woven by talented and compassionate individuals. Most notably were an art exhibition honoring the Legacy Couples at the Art Deco Museum, giving queer artists a platform to showcase their work to festival patrons and the iconic Pride parade that have been a staple on Ocean Drive for the past 14 years. 

As a result of GreenRoom’s efforts to garner more attention to Miami Beach Pride’s  roster of events and causes, the agency was able to generate the following:  

  • Over a period of 30 days, Miami Beach Pride was mentioned in 127 broadcast segments that reached more than 2.7 million households with a comparative ad value of more than $800,000. 90% of those results were earned with tailored pitches reaching the news and feature desks every major affiliate in Miami-Dade County for a full media saturation leading up to the festival and parade. 
  • More than 330 online mentions internationally with a variety of stories and inclusions on our programming and Miami Beach Pride’s official stance on the “Don’t Say Gay” bill. 
  • On the social side, Miami Beach Pride had a largely organic strategy and was able to reach more than 62,000 accounts organically through our posts with the hashtag being used more than 12,800 times during the week reaching a potential audience of millions.
  • Further amplification came from notable celebrity talent who were gracious enough to harness their considerable social media following through photos and videos that lived in stories and on their feeds. With a collective following of more than 732,000 followers, the organic reach extended quite far thanks to June Diane Raphael (Netflix’s “Grace and Frankie”), Casey Wilson (Gone Girl, Happy Endings, Showtime’s Black Monday, Bitch Sesh Podcast), Danielle Schneider (Bitch Sesh Podcast, Showtime’s Black Monday), Matt McConkey (Homophilia Podcast, writer on NBC’s Kenan,) Kulap Vilaysack (The Office, Parks and Recreation, Add to Cart Podcast).

 

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

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Celebrating Betty White With Red Vines: GreenRoom Partners With Client American Licorice Company

In January, GreenRoom facilitated an impactful partnership for American Licorice Company to celebrate the life of beloved actress and longtime Red Vines fan Betty White. Hosted in White’s hometown of Oak Park, IL, Red Vines provided one of Betty’s favorite foods to over 500 event attendees on what would’ve been the actresses’ 100th birthday. The celebrations continued nationwide, with over 260 broadcast outlets providing coverage of the memorable event and detailing the special relationship between White and the iconic candy brand.

ALC noted that while the actress was quick to credit Red Vines as one secret to her longevity, White’s legacy is also a testament to the Peace, Love and Vines company values to inspire small, everyday acts of kindness. The unique event partnership was a small way to show our appreciation for a lifetime of inspiring smiles. Read all about it here: https://americanlicorice.com/blog/red-vines-candy-betty-white-celebration/

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

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GreenRoom Client Cariloha’s Bamboo and Turkish Cotton Bath Sheet Featured in Bustle

Interested in a premium, ultra soft, hypoallergenic and odor resistant bath towel made premium, sustainable bamboo-derived viscose fibers and Turkish Cotton? Look no further than Cariloha’s OEKO-TEX 100 certified Bath Sheet which was recently featured in Bustle: “The 7 Best Odor-Resistant Bath Towels.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

Get In Touch Today (Button)

 

GreenRoom Client Emporia Energy Featured in Motor Trend With EV Charger

Looking to add more smart home energy management solutions to your abode? Emporia Energy’s EV Charger that can help you save money on energy utilization from your utility company when combined with an energy management app? GreenRoom’s ongoing PR outreach ensured it was recently featured in Motor Trend’s “CES 2022 Demonstrates Ultimate EV Home Charging Equipment.” The article notes how much value Emporia’s charger offers for its $399 price.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

Get In Touch Today (Button)

 

GreenRoom Client Emporia Energy Featured in Interesting Engineering With Vue Smart Home Energy Monitors

Combined with its energy management App, Emporia Energy’s Gen 2 Vue Energy Monitor and Vue: Utility Connect that can help you monitor and manage your home’s energy utilization from your utility company to help you save money. GreenRoom’s ongoing PR outreach ensured it was recently featured in Interesting Engineering’s “7 Smart Home Energy Monitors to Save Electricity And Cash.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

Get In Touch Today (Button)

 

GreenRoom Food and Beverage Client Fillo’s Americas Made Featured in The Kitchn

Craving sofrito and on a time crunch? Look no further than Fillo’s Americas Made. It’s got a delicious lineup of microwaveable, ready to eat sofrito beans and meals. GreenRoom’s ongoing PR outreach ensured it received top billing in The Kitchn: “58 Brands of Pre-Cooked Beans That Chefs Buy on Repeat.”

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

Get In Touch Today (Button)

 

GreenRoom Food and Beverage Client Shine Water Featured in Sweety High

GreenRoom’s ongoing PR outreach landed Shine Water and a member of its Advisory Board, Dr. Charolette Grayson, MD, an interview feature in Sweety High to detail the importance of getting enough vitamin D while featuring its beverages: “You’re Probably Not Getting Enough Essential Vitamin D—But ShineWater Can Help.” Shine Water’s lineup consists of six zero-sugar drinks infused with the daily recommended amount of vitamin D, along with other key nutrients (vitamin B12, calcium, magnesium, folic acid, potassium, zinc, and antioxidants). It’s all low sodium and gluten free, as well!

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

Get In Touch Today (Button)

 

GreenRoom Food and Beverage Client Fillo’s Americas Made Featured in Parade

Craving sofrito and on a time crunch? Look no further than Fillo’s Americas Made. It’s got a delicious lineup of microwaveable, ready to eat sofrito beans and meals. GreenRoom’s ongoing PR outreach ensured it was recently featured in Parade: “50 Latinx-Owned Businesses to Support Year-Round, No Matter What You’re Shopping For.”  The Cuban Black Beans 10 Pack was the standout choice!

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

Get In Touch Today (Button)

 

GreenRoom Food and Beverage Client Fillo’s Americas Made Featured in Hunker

Looking for your next batch of spices to take your cooking up a notch? GreenRoom’s ongoing PR outreach ensured FILLO’S Mágico Sofrito Spice Variety Pack was recently featured in Hunker: 21 Food and Beverage Releases That Caught Our Eye in 2021! Yum!

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

Get In Touch Today (Button)

 

GreenRoom Gaming Chair Client Vertagear Featured in Inverse

Seeking out a gaming chair that’s comfortable for extended gaming sessions and suitable for working from home? Vertagear has a range of options you’ll want to explore. GreenRoom’s ongoing PR outreach ensured the company’s premier SL5000 recently received a holiday spotlight in Inverse: “9 Cool AF Gaming Gadgets I Can’t Live Without.”

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

Get In Touch Today (Button)