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Letter to Future Public Relations Practitioners

So you want to work in Public Relations? Great, but do you really know what that entails? As someone who has a few years under his belt, let me tell you.

Public Relations practitioners are tasked with much more than media relations or writing a speech for an executive. Clients hire PR practitioners not only to garner their company valuable media coverage but to also be a trusted advisor to their company.  That means at all days and hours you must be ready to help guide your client through any situation, good or bad.  All it takes is one bad news story, tweet, Instagram post, Facebook post, etc. to set off a chain of events that can ruin a company or person’s reputation.

A major key to success in the industry is that you have to know what your clients’ goals are. Without that, you cannot be successful.

Clients come from all over the world and that is one of the most exciting and challenging parts of the job. In this industry, I’ve interacted with people from every continent in the world (besides Antarctica), and each client has different goals for their company. For example, one client may be focused on broadcast coverage and featuring one company spokesperson whereas another may be a family run business that is more interested in being featured in business publications highlighting them as a family.

Knowing what media outlets can move the needle for your clients, what their sales goals are and what messaging they want conveyed to the public are all examples of goals that both the client and PR practitioner need to align on.

In today’s data driven age, having a free flowing information channel with your client can help to refine your PR program to yield better results. Sharing statistics and analytics with your client helps track sales and other trends. For example, I worked with a client that makes a fitness product. They found out from their sales and social media analytics that the majority of consumers purchasing the product were female. That information is crucial as a practitioner. You can use that to pivot your marketing strategy and target more of a female demographic.

Being a PR practitioner can be challenging and stressful because you have to expect the unexpected. If it was easy, wouldn’t everyone be doing it?

Now I hope I didn’t scare you away. Anything can happen at any time but that is also part of the fun! In first couple of years in the industry, I’ve been able to do some amazing things.

Here are a few of the highlights for me:

  • CES 2016-This January, I worked at the Consumer Electronics Show in Las Vegas or as I’d prefer to call it, “The Super Bowl of Tech.” Spending a week out there with a variety of clients was an extremely beneficial experience. The show had almost 200,000 in attendance and was even more massive in person. I was able to learn a lot and have fun (it is Las Vegas after all!)
  • Media Training Athletes-During my time at Florida State University as an intern with a sports-focused agency, I had the privilege of helping media train NCAA athletes from multiple Division 1 schools. Like I said before in today’s digital and social age, this is HUGE for any university.
  • New York Media Tour-I’m getting ready to go to New York to do a media tour on behalf of multiple different clients of the agency. I’ll be meeting with influential journalists from publications including The Wall Street Journal, CNET, Sports Illustrated, SELF and Golf Digest and talking about their editorial calendars and how I can be of help.

Public Relations is an evolving landscape and an integral part of any successful business. To be a successful PR practitioner, it takes a good personality, motivation, passion, patience and skill. If this sounds like something you are up for, go for it with all you’ve got because anything’s possible!

Air-Popped Productivity

We’re potluck fanatics and go crazy over a good productivity tip, so these “5 Wacky Things You Can Eat to Boost Productivity” piece from Inc.com is right up our alley.

Article below and here. Credit: Inc.com

5 Wacky Things You Can Eat to Boost Productivity
Think yogurt, eggs, bananas, spinach, and walnuts are top notch? They sure are, but add these 5 ingredients to your daily menu and you might boost productivity even more!
BY JANINE POPICK
CMO, Dasheroo; founder, VerticalResponse

GreenRoom Agency Productivity
IMAGE: Getty Images

As an entrepreneur, you know that there’s no time for a break. It’s go-go-go all the time. Those who achieve the greatest success know what it takes to remain productive.

There are are a ton of ways to boost productivity, from a morning workout to a diet change. It’s hard for some to believe, but what you eat will have a positive or negative affect on your productivity.

With a direct impact on cognitive performance, the food choices you make at breakfast or lunch will either propel you to great heights or hold you back for the rest of the day.

You may be familiar with “common” foods that boost productivity, such as eggs, yogurt, bananas, spinach, and walnuts. But did you know there are some things you can eat you might not associate with being super productive? Here are some ideas:

1. Air-popped Popcorn
It may not be wacky in the sense that you have never heard of it, but most people don’t associate popcorn with productivity.

When compared to chips, popcorn is a better pick thanks to its energy boosting capabilities and health benefits (fewer calories). As long as you avoid loads of butter and salt, this makes for a great pick-me-up snack. Put some sriracha on it to spice it up. Added health benefit? Sriracha is made from chili peppers, they boost endorphins which helps make you happier. Bonus #2, chili peppers also spike serotonin, a mood and memory enhancer.

Plus it just makes your environment smell yummy!

2. Quinoa Salad
Quinoa is defined as “a species of the goosefoot genus, a grain crop grown primarily for its edible seeds.”

What the heck does that mean? If you don’t know anything about quinoa, here is your opportunity to learn more. With a solid eight grams of protein per cup, this is a top snack for those times when you need more energy. Here are some quinoa recipes to experiment with.

Grab a quinoa salad for lunch and see how the rest of the day works for you.

3. Sweet Potato Smoothie
Say what? Stick with me for a second.

Sweet potatoes are a great source of collagen which is essential to helping us cope with stress. They taste sweet but they have natural sugars that help give a balanced and regular source of energy.

And although it might not sound as appealing when compared to a sweet berry alternative, this type of smoothie could be just what you need.

Throw a medium baked sweet potato into a blender, along with banana and a teaspoon (or two) of cocoa powder. Add a few ice cubes to cool it down and start your blender. Within seconds, you will have a smoothie that keeps you running at max efficiency all day. Best yet, it tastes good too!

4. Dry-Roasted Edamame
A healthy snack considered wacky by many, dry-roasted edamame contains plenty of fiber, protein, and antioxidants.

The nice thing about this snack is that it can be popped into your mouth on the go. A piece of chocolate or chips may sound more appealing, but that’s only because you have yet to try a handful of dry-roasted edamame.

5. Pepitas
There is more to these green pumpkin seed kernels than a cool name.

Known as one of the world’s healthiest foods, pepitas are packed full of protein, iron, and magnesium. When you combine the health benefits with the delicious taste, you have a snack that will call your name all day long.

By adding these five wacky foods to your diet, you can boost productivity while lessening the likelihood ofmissing valuable time due to an illness, or snacking on unhealthy foods. A true win-win!

PUBLISHED ON: MAR 3, 2016

Tap That App: 5 Must Haves for PR Pros

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Working in public relations means you need to actively monitor the media landscape, and stay abreast of the latest and greatest – which usually requires us to be constantly plugged in. However, when used correctly, our smartphones can become one our greatest assets when it comes to productivity.

 

Here are our top five must-have smartphone apps for PR pros:

 

  1. Pocket: Probably our favorite of the bunch. As PR professionals it’s important that we’re up to speed with the news cycle. However, sometimes we simply don’t have time to read every article the web has to offer. Pocket allows you to scan and save articles for easy offline reading.

 

  1. Twitter: Keeping tabs on social media conversations is an integral part of the job. Thankfully, the Twitter app makes it easy to keep track of what’s trending, and what consumers are saying about the brands we represent – as well as their competitors.

 

  1. Flipboard: Visually appealing, Flipboard is a news aggregator that makes that feels like flipping through a magazine. Flipboard curates content based on your selected interests allowing you to browse handpicked articles, but also build your own personal magazines. You can even add your own social network feeds including Facebook, LinkedIn and Twitter.

 

  1. Dropbox: A great app to have in your arsenal. Makes it easy to access, share and edit files from wherever you are. Also syncs to all your devices.

 

  1. Umano: A new find, Unamo picks the best stories the web has to offer and hires professional voice actors to read them to you. It’s a great way to catch the latest news on your morning commute.

 

What apps are you favorite and make you most productive on and off the clock?

Falling In Love with an Open Dog Policy

 

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Working in public relations isn’t typically conducive to having a pet. PR Professionals work tireless hours, have chaotic schedules, require intense concentration during the majority of their days and rarely find time to even grab a lunch away from their desks. So what prompted me to get a 12-week old puppy? An Open Dog Policy!

 

After spending the good part of a decade wanting a dog, the opportunity presented itself as a three pound Chorkie, whom I’ve named Penelope “Foxy” Brown. She’s a dynamic member of the GRS team and is grateful for the Open Dog Policy. Well, in hindsight, I guess I forced the Open Dog Policy on my office, but I believe we pawed the road for a very successful business and interoffice-enhancing policy update.

 

Pet policy in the workplace is a hot topic, and the benefits of pet ownership are well supported in numerous scholarly journals. From stress relief to companionship and even the effects of therapy dogs in patients with dementia. In 2010, Central Michigan University conducted a study and found that the presence of a dog in the office helped employees work more effectively together. While Penny generally sleeps most of the day, she is already our catalyst for change at GreenRoom. We occasionally pause to play or engage with her which activates our creative minds and give us lots of laughs making the workplace more enjoyable through difficult tasks. PR requires multitasking and juggling many complicated problem-solving tasks at once, it’s amazing what a quick 10 minute walk and mental break with a pup will do to reopen the mind and reinvigorate those puzzle-solving tactics.

 

While one might think having a pet in the workplace is a distraction from daily activities, this couldn’t be further from the truth. From a work-life balance perspective, with poochie at the office employees aren’t worried about the welfare of the four-leggers as they sit home all day. Plus, they can care to their canine’s welfare at the office without missing important late-night meetings or after hour events.

 

It’s evident that the vibe of GreenRoom has shifted. In the past two weeks since Penny has been on campus, we’ve laughed more often, been more active and generally more pleasant. We’ve also enjoyed working through tasks together as a team more than before. We’re a strong team of rockstar PR pros, but Penny is a constant comedic relief in our daily routines that helps reduce our workday stress and keeps us active.