Millennial Archives - Greenroom Agency

It’s clear that today’s media and content landscape is more fragmented than it’s ever been. Amazon winning Golden Globe awards is a prime (Amazon pun intended) example, and it’s truly unclear where the next great story might come from. The latest entrant into the content distribution landscape is Snapchat. With the introduction of Discover, the photo-sending app is now getting into the content game. The latest addition to the platform gives users the ability to see a variety of stories from some of the biggest and most influential media companies in the world. It’s an interesting and significant move for a few reasons.

First, Snapchat understands that the novelty of sending photos will eventually start to wane, and it’s critical to maintain an active user base. Snapchat has managed to capture the coveted millennial demographic, which is both a very powerful and influential group. By offering another reason to open the app, Snapchat is hoping to maintain and grow that engagement.

Second, it’s legitimizing the app from a novelty that had some questionable beginnings, to a source of news. While the stories feature brought more meaningful storytelling to the app, it was still up to the user base to generate the content. Having thoughtful curation specifically for the platform should yield more dynamic and interesting content.

While it remains to be seen how many users engage with this feature, it’s still a win for telling stories from our perspective. Our business is telling thoughtful and engaging stories, and we always welcome a new platform with which to do so! Find us on Snapchat!

*You can “Snap to Add” us by placing your Snapchat camera over the ghost in the photo above.

Some of my most vivid memories from childhood are from lengthy trips to the public library. When I was a kid, writing a paper on Sir Francis Drake or endangered rhino required spending a full roll of quarters and a couple hours at the local library photocopying pages from Encyclopedia Britannica.

Nowadays though, information is readily available at our fingertips, making trips to the library practically obsolete. Between Google, Wikipedia, seemingly endless social media platforms and the prominence of mobile technology, we’re able to seek out more information than ever before without even leaving our homes.

The evolution of technology over the past 25 years is, to put it simply, pretty mind blowing, and like most things, it’s not until we look back at where we started that we realize how far we’ve come. We’ve rounded up some of our favorite reminders that show us just how far technology has come.

The Floppy Disk

Nowadays Floppy Disc’s are solely reserved for the “Save” icon on Microsoft Word, but Floppy Disk’s were once the cornerstone of 90’s kid tech evolution. These things used to only hold 1.44 MB’s, now we have USB drives capable of holding up to 1GB.

The Original iMac

Remember when computers came in an assortment of colors? Enter the iMac G3, which was primarily responsible for Apple’s turnaround in the late 90’s. Kids today would gasp in shock at the pure size of Apple’s then innovative design, so let’s all give thanks for how far we’ve come.

The Sony Discman

There was nothing truly portable about the Sony Discman and skipping tracks was always an issue.

Blockbuster

Friday night trips to Blockbuster were one of my family’s celebrated traditions. Now, we can easily stream movies and catch-up on any TV shows we may have missed through streaming services such as Netflix and OnDemand. Be kind, but there’s no need to rewind.

Tag Archive for: Millennial

Now & Then: A Millennial’s Look Back at Tech