With the New Year quickly approaching, it’s time to reflect upon the past year to note some of the best practices the agency implemented to help our clients reach their goals. A few of my personal favorites include:

• Moving Product: During the holiday season, companies look to increase sales & move product quickly. Creating hefty holiday discounts helped our clients boost sales right as the year was ending. Throughout the rest of the year, we included exclusive discount codes in combination with reviews, creating other quick ways to drive sales and traffic to their sites.

• Being A Front-Runner: Aligning our clients with emerging trends in the market integrated them into timely discussions surrounding a variety of newsworthy topics. Getting ahead of our competition by keeping the media up-to-date on developments provided our clients with maximum exposure, positioning them as key players in their industries.

• Thinking Out Of The Box: Shed light on your clients’ unique characteristics. Whether it be a home-based office, products made in America, corporate culture, or their own personal style, these unique qualities can help make for better story angles. Get inside the brand you’re working with & find out what makes them unique and newsworthy!