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Tap That App: 5 Must Haves for PR Pros

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Working in public relations means you need to actively monitor the media landscape, and stay abreast of the latest and greatest – which usually requires us to be constantly plugged in. However, when used correctly, our smartphones can become one our greatest assets when it comes to productivity.

 

Here are our top five must-have smartphone apps for PR pros:

 

  1. Pocket: Probably our favorite of the bunch. As PR professionals it’s important that we’re up to speed with the news cycle. However, sometimes we simply don’t have time to read every article the web has to offer. Pocket allows you to scan and save articles for easy offline reading.

 

  1. Twitter: Keeping tabs on social media conversations is an integral part of the job. Thankfully, the Twitter app makes it easy to keep track of what’s trending, and what consumers are saying about the brands we represent – as well as their competitors.

 

  1. Flipboard: Visually appealing, Flipboard is a news aggregator that makes that feels like flipping through a magazine. Flipboard curates content based on your selected interests allowing you to browse handpicked articles, but also build your own personal magazines. You can even add your own social network feeds including Facebook, LinkedIn and Twitter.

 

  1. Dropbox: A great app to have in your arsenal. Makes it easy to access, share and edit files from wherever you are. Also syncs to all your devices.

 

  1. Umano: A new find, Unamo picks the best stories the web has to offer and hires professional voice actors to read them to you. It’s a great way to catch the latest news on your morning commute.

 

What apps are you favorite and make you most productive on and off the clock?