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What PR Practitioners Want on Amazon Dash

What PR Practitioners Want on Amazon

By now, you’ve likely heard of Amazon’s latest “a-ha” moment, Amazon Dash. What looks to be no larger than a pack of gum, adorning your favorite brand’s logo, attaches to devices and allows users to order regular household items with the push of a button.  Genius, right? It got us thinking; wouldn’t it be incredible if there was a button for EVERYTHING, even business services? And no, we’re not talking about that Staples Easy Button.

 

By now, you’ve likely heard of Amazon’s latest “a-ha” moment, Amazon Dash. What looks to be no larger than a pack of gum, adorning your favorite brand’s logo, attaches to devices and allows users to order regular household items with the push of a button.  Genius, right? It got us thinking; wouldn’t it be incredible if there was a button for EVERYTHING, even business services? And no, we’re not talking about that Staples Easy Button.

 

These are our top five wish list items for Amazon Dash – Amazon, feel free to connect if you need additional details.

 

  1. Public Relations – Obviously. In a perfect world, the push of a button would execute a finely-tuned PR program for your business or product instantly generated thousands of positive media impressions.Tina-Fey-giving-herself-high-five
  2. Publix Cookies – Publix, a local grocer sells the world’s most delicious cookies. If we could have those on “speed dial”, we would.cookie mon
  3. Libations – PR folks work long hours. One should relax with a tasty beverage when nearing a 12 or 14 hour day.                                                                                                                                        mad men
  4. Mute – Be honest, who hasn’t wished for a mute button every now and again?                                                                                                                                                                                                                         shhh
  5. Banking Services – How often have you found yourself without cash and no ATM in sight?  We’d love a cash delivery service for  those inopportune moments.

free money

 

These are a few of our favorites. Let us know your Amazon Dash wish list on our Facebook and Twitter pages!

Snapchat – Transitioning from nudes to news?

snapchat

It’s clear that today’s media and content landscape is more fragmented than it’s ever been. Amazon winning Golden Globe awards is a prime (Amazon pun intended) example, and it’s truly unclear where the next great story might come from. The latest entrant into the content distribution landscape is Snapchat. With the introduction of Discover, the photo-sending app is now getting into the content game. The latest addition to the platform gives users the ability to see a variety of stories from some of the biggest and most influential media companies in the world. It’s an interesting and significant move for a few reasons.

First, Snapchat understands that the novelty of sending photos will eventually start to wane, and it’s critical to maintain an active user base. Snapchat has managed to capture the coveted millennial demographic, which is both a very powerful and influential group. By offering another reason to open the app, Snapchat is hoping to maintain and grow that engagement.

Second, it’s legitimizing the app from a novelty that had some questionable beginnings, to a source of news. While the stories feature brought more meaningful storytelling to the app, it was still up to the user base to generate the content. Having thoughtful curation specifically for the platform should yield more dynamic and interesting content.

While it remains to be seen how many users engage with this feature, it’s still a win for telling stories from our perspective. Our business is telling thoughtful and engaging stories, and we always welcome a new platform with which to do so!  Find us on Snapchat!

*You can “Snap to Add” us by placing your Snapchat camera over the ghost in the photo above.