More than ever, politics is taking center stage in different aspects of our lives, and the publications we read every day are taking their cue from this dynamic. As such, journalists who don’t typically cover politics are now pulling double – or – triple duty to keep up. From a PR perspective, this presents a challenge for brands to have themselves featured and written about when more and more stories are politics – based.
An agency with their finger on the pulse of the media will be well equipped to capitalize on this shift and secure great hits.
At GreenRoom for example, we are always ready to pivot and develop strategies that will ultimately position our clients to be successful. With journalists increasingly focused on producing politically – focused coverage and reducing bandwidth for product – oriented media, it can be challenging for a brand to get the attention they are seeking. Your team should have strategies at hand that allows you to leverage your brand within the evolving news cycle. One example of a strategy we employ is “media newsjacking”; our approach is to look at trending political stories and put our clients at the forefront of these topics. This is a good way for a brand to get great corporate and business – oriented coverage. Select a lead executive on your team and give them an opportunity to discuss the effects certain political policies are having on your industry. These soundbites and quotes may be syndicated across different markets and lead to the establishing of your company as an industry leader.
A priority for your team is to have a healthy, revolving mix of coverage that transcends different vertical markets.
While it’s always great to have a large volume of product spotlights, you will need to make sure that you’re focused on further establishing yourselves within your particular industry. It can certainly be difficult to break out of the mold of traditional press and move towards a more business – focused angle, but when you’re collaborating with a holistic agency such as GreenRoom our strategies are designed to leverage the current media conversation and ensure that your brand is involved.