Part of any strong PR and digital program is identifying relevant awards to not only validate a product or service but also advance a brand strategically whether from a funding or CSR perspective or continually raising the brand’s profile in the eyes of the media. With many pay-to-play programs masquerading as awards, it is critical for the PR team to have a strong knowledge of the ones that carry the cache and the ones to politely decline.
GreenRoom client A Kids Book About was just awarded the number 3 spot on Fast Company’s 2021 Most Innovative Company List for the North America category. It’s a massive validation for the barely two-year-old company that is disrupting not only the direct-to-consumer publishing model but the kinds of stories that parents can share with their children that include topics such as racism, money management, body image, and bullying, to name a few.
Highlighting the brand’s unique innovative products, mission-driven brand purpose, and diversity-focused growth efforts, the agency was able to work closely with the A Kids Book About Team to form a narrative that turned heads at the venerable business publication. For A Kids Book About, winning this award offers new recognition as a transformative brand striving to shape society for the better. It fosters industry credibility ability for this emerging brand, serving as an invaluable tool to set A Kids Book About apart from the competition and an important driver for growth-focused funding initiatives.
GreenRoom’s deep knowledge of a brand’s ethos, goals, and unique offerings gives us a considerable edge when evaluating relevant honors for our brands. With that in mind, we approach each award submission process focused on the end goal of driving visibility, recognition, and never tire of sharing in the thrill of assisting brands in becoming category leaders.