GreenRoom Recognized As A Finalist for Four Major Industry Awards
GreenRoom is thrilled to announce it has been named a finalist for an agency record-setting three In2 Sabre Awards, and one PR Week Award. The Sabre Awards honor the most creative and impactful campaigns in the industry while the PR Week Awards highly outstanding agencies in the field. To be considered for both is a true testament to the agency’s relentless pursuit of innovative campaigns and exceedingly strong media relations.
“It’s a very proud year for us,” said Brian Metcalf, chief executive officer, GreenRoom. “This team has pushed the boundaries for our brands and it’s beyond thrilling to be recognized for our efforts on behalf of the brands that get us excited to come to work each day.”
“So many people still don’t equate Miami as a place of PR and digital innovation, so we’re even more thrilled to have this sort of recognition,” said Ben Burroughs, president, GreenRoom. “We’re showing our brands that we’re on par with any agency based in New York or Los Angeles by hiring great people and never getting complacent in our programs.”
GreenRoom is a finalist in the following In2 Sabre Award categories:
- Best in Digital/Print Consumer Media (Earned)
- Breathing Easy with Airthings: The agency executed a robust program centered around education on the dangers of radon exposure and the unique technology offerings with leading indoor air quality measurement company, Airthings. The program included a number of interviews, robust product validation in earned media and key national broadcast pieces with a former Olympian.
- Best Use of Social Networks
- CLEER Owns Its Moment: Taking a bi-coastal approach with compelling video showcasing a mixture of real people experiencing music in a way that moves them, the highly stylized content that was customized to leverage each social network’s strengths raised the brand’s profile and was so engaging that ad costs were shockingly below industry standards.
- CLEER Owns Its Moment: Taking a bi-coastal approach with compelling video showcasing a mixture of real people experiencing music in a way that moves them, the highly stylized content that was customized to leverage each social network’s strengths raised the brand’s profile and was so engaging that ad costs were shockingly below industry standards.
- Micro Marketing
- CLEER Owns Its Moment: The wild success of the campaign was only made more impactful as it was completed on a very modest budget as defined by the submission parameters.
GreenRoom is a finalist for the PR Week Awards as well:
- Outstanding Boutique Agency: From the agency’s growth to impressive programs and strong company culture, GreenRoom was recognized with only four other agencies to take home the top honor in the category.
Winners will be announced in the late winter and early spring timeframe in Chicago and New York, respectively.
About GreenRoom
We’re master storytellers with the passion and skillset to move the needle for the world’s most innovative consumer brands. Our award-winning public relations and digital teams work with a vast range of companies that all share a common mission: create innovations and deliver them to your audience. A results-driven, comprehensive strategy is the hallmark of everything we do here at GreenRoom
Our teams work collaboratively to ensure symbiosis of strategy, execution and key learnings. The result is a cohesive program that refines and expands the reach of your brand to help to drive success across all platforms. Whether it’s real-time counsel on top-tier earned media coverage or competitor and industry trends or the latest insights from analytics research, the teams stay in lockstep to advance your brand in the eyes of the media and in reaching consumers.
