Going Bananas With Del Monte to Increase Social Media Engagement
Social followers might just be more interested in checking out a brand, if they get the chance to win a banana suit! To help bolster client Del Monte Fresh’s social engagement, the agency partnered with the brand to develop the “Go Bananas” campaign. Designed to spark social engagement and on the ground in select cities, Go Bananas encouraged Del Monte Fresh fans to share the ways they stay healthy using the official campaign hashtag for a chance to win a colorful banana suit. Oddly enough, people really, really wanted to win a banana suit!
The agency tapped a variety of healthy lifestyle and food influencers to support the campaign through sharing banana-themed recipes and hosting real-time Instagram Stories.
The agency planned Go Bananas events in Houston, Chicago, and Coral Gables featuring Del Monte Fresh games, prizes, and more. To drive in-person traffic, these regional events were supported through real-time community management, content development, and strategic geo-targeted ads.
So, what happens when you offer your social followers the chance to win a banana costume? Exciting results, of course. Check them out:
- 210% increase in Instagram fans and a nearly 25 percent increase in Facebook fans
- More than 100% increase in engagement on Instagram and Facebook
- An incredible 1,056% increase in engagement on Twitter
- A total of 1,551 tags were generated for the Go Bananas official campaign hashtag
And there’s even more to speak of in our full case study.
In the Food and Beverage space and need help increasing your audience engagement on social media? We’d love to work together.