GreenRoom Gaming Chair Client Vertagear Featured in Inverse

Seeking out a gaming chair that’s comfortable for extended gaming sessions and suitable for working from home? Vertagear has a range of options you’ll want to explore. GreenRoom’s ongoing PR outreach ensured the company’s premier SL5000 recently received a holiday spotlight in Inverse: “9 Cool AF Gaming Gadgets I Can’t Live Without.”

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

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GreenRoom Client Cariloha’s Bamboo Mattress Featured in HuffPost

Interested in a premium, sustainable, comfortable and ultra-breathable mattress made with bamboo-derived viscose fibers? Look no further than Cariloha. The company’s Classic Bamboo Mattress was recently featured in HuffPost: “7 At-Home Massage Products To Give Your Body Relief.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

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GreenRoom Food and Beverage Client Shine Water Featured in The Manual

Looking for a refreshing, physician developed way to hydrate? Look no further than Shine Water. It’s got a tasty lineup of six zero-sugar drinks infused with the daily recommended amount of Vitamin D, along with other key nutrients (vitamin B12, calcium, magnesium, folic acid, potassium, zinc, and antioxidants). Better yet, it’s all low sodium and gluten free. GreenRoom’s ongoing PR outreach ensured the products were  featured in The Manual: “Non-alcoholic Drinks to Have During Dry January.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

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PRWeek US Awards 2022: GreenRoom Named Finalist in Best in Arts, Entertainment, Sports & Media With A Kids Company About

Needle-moving and joy-inducing results have always been a hallmark of the agency’s approach to its programming. Every bit of industry recognition for our clients and our work is immensely appreciated!

Following the agency’s recent recognition for its work with a A Kids Company About by way of two PR News Platinum PR Awards (stemming from three nominations) for Platinum “Best-In-Show” and Education Campaign of the Year, It’s now also been shortlisted as finalist in PRWeek’s US Awards 2022.

With a submission entitled “Kids are Ready. A Senseless Murder Proved It.,” the agency detailed how a lightning rod topic that was mixed with the likes of Oprah’s Favorite Things, Good Morning America, Kristin Bell and LeVar Burton not only gave parents a new tool to talk to children about hard topics, but how the elements of storytelling and design played a central role.

The awards ceremony takes place on March 16th, 2022 and New York City, and we’re glad this important topic will be in another avenue of conversation for months to come and beyond.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

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Volunteering With Photographer Dale Stine and Miami Beach Pride For “Legacy Couples,” Opening April 2022 at HistoryMiami

PRNews’ Platinum PR Awards: GreenRoom Awarded in Two Categories With A Kids Company About

PRNews’ Platinum PR Awards: GreenRoom Named Finalist in Three Different Categories With A Kids Company About

Needle-moving and joy-inducing results have always been a hallmark of the agency’s approach to its programming and getting recognized by our industry is icing on the cake!

This year, the agency beat its own previous record as a finalist in three categories for its work with A Kids Company About.

With a submission entitled “A Kids Book About…Racism? Tackling Tough Topics for A New Generation,” the agency detailed how a lightning rod topic that was mixed with the likes of Oprah’s Favorite Things, Good Morning America, Kristin Bell and LeVar Burton not only gave parents a new tool to talk to children about hard topics, but how the elements of storytelling and design played a central role.

The agency’s work on this deeply important topic was recognized in Education Campaign of the Year, Platinum “Best-In-Show” Award and Best in Product Launch, Consumer.

About GreenRoom Agency

Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.

Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?

Contact us so we can talk shop. Contact info: Email: info@GRNRM.com; phone: (305) 347-1787.

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5 Strategies to Maximize Earned Media for your Brand in 2020

We’re only just a few weeks into 2020, but it’s already shaping up to be a banner year for earned media! It’s never been more useful in so many facets of marketing, and we’re seeing the added boon of increasingly positive ripple effects for sales.

Can you confidently say your brand is fully maximizing earned media? Many are still stuck in the early 2000s, so we’ve compiled a quick checklist that’s proven quite useful for our brands.

• Merchandising earned media within your owned properties: Does your website have an updated press room that’s more than just flat logos? Try a more fully designed page with a pull quote and a link back to the full piece so visitors can learn what the media is saying!

• Putting a link on your social channels is the bare minimum! Are you tagging the writer and outlet in the post for further amplification? Try using the piece in an ad that’s targeted to your core demographic. The content is public, and you can get creative with how you use it!

• Does your sales team understand the content from earned media? Too often, we’ve seen the coverage generated on behalf of brand travel to the marketing and communications team, and wither in a presentation or in an inbox. Arming them with the knowledge of a stellar review only helps them to communicate with retailers, other dealers or prospective customers.

• All about Amazon: Do you understand the affiliate relationships many outlets now have with Amazon? In many cases, choosing outlets based on this can result in your earned media being pulled into the product pages and giving additional validity to your listing!

• Have you talked to your PR team about the impacts of earned media? Depending on the level of insight you’re able to provide to your team, it’s critical they understand what is moving the needle and what isn’t. We’ve been surprised at times from analyzing the performance of earned media and the ensuing effects on sales and referral traffic.

As the media landscape consistently shifts and buying habits are ever-evolving, it’s critical to stay on top of all of the ways earned media can lift your brand’s visibility, but also your sales figures!

If you want more information about how GreenRoom can help you leverage your Earned Media and grow your business in 2020 click HERE!

Get Recognized

Whether you’re a new product innovator, industry disruptor offering a revitalized spin on a classic or a legacy consumer product with more than a century of success, nearly all brands have a compelling story to tell. From what’s often a matter of unearthing the gems or strategic positioning, PR teams are trained to work with brands to find their story, uncover the innovation and elevate the product, service or ethos to the forefront. Part of this discovery phase and deep dive into the brand lends itself to creating deeper and much more meaningful story arcs for the media. It also arms PR teams with the content and creativity needed for high-profile industry accolades and award submissions. A pivotal element of all robust PR programs and company profiles, relevant industry awards should remain consistently top-of-mind for brands and the teams representing them

Awards are far more than figures collecting dust on an office shelf or plaques lining the walls on the way to the breakroom. Not only do industry awards assist in garnering a significant amount of visibility for your brand and industry-relevant exposure, it also works to attract new customers, appeal to new retail partners, attract investors and give you an edge over competitors. Mapping out industry-specific awards relevant to your product category or service is an ongoing initiative for PR teams, encompassing a significant amount of planning and organization throughout the calendar year.

With the hustle and bustle of seasonal gift guide planning, major retail events, including Black Friday, Cyber Week and the holiday rush of product fulfillment and year-end planning, some of the most important awards can be overlooked. This is especially important for our consumer innovations and CE/tech partners leading into the holiday season. Not only is holiday one of the most important sales periods for consumer goods, it’s also when brands are preparing for the much-anticipated, annual Consumer Electronics Show (CES) in Las Vegas. What’s essentially the Super Bowl, World Cup and Olympics wrapped up in one tradeshow marks one of the most important activations for tech brands of the year. While brands are wrapped up in finalizing booth designs, booking travel and mapping out essential retail meetings and tradeshow networking events, PR teams are gearing up for award season and all things CES to ensure our brands are ahead of the curve for making a major splash at the show. Planning for this should happen far in advance of the fall season, including working towards early bird submissions which can often mean discounted rates and more. This is not a principle that only applies to all things CES as most awards typically have a brief window for submissions that come at a heavily discounted rate prior to the formal deadline.

In addition to the important CES awards (also listed below), here’s a few more industry-related opportunities for brands and their PR teams to consider throughout the year:
• Fast Company, Innovation by Design Awards
• Red Dot Design Awards
• CES Innovation Awards
• TIME Best Innovations
• TWICE Picks Awards
• Last Gadget Standing (CES award)
• Ernst & Young Entrepreneur of the Year Award
Has your team applied?

Meaningful Media Relations Doesn’t Require a Zip Code

The value in any PR agency comes from its ability to synthesize messaging that is in alignment with a client’s goals and effectively tell that story to the media. While it may sound like a relatively simple concept, there are a myriad of variables that influence an earned media program, some which make that dynamic easier and some that make it more challenging. One thing remains constant: the relationship you have with a journalist who will tell your stories.

In an era where every person walking with a smartphone in his/her pocket is a photojournalist, a viral story can come from nearly anywhere. More and more, we’re seeing venerable outlets such as CNN running video from an iPhone or Android, and the same for the current queen of daytime talk, Ellen DeGeneres. While most brands seek viral status, it’s generally incredibly difficult to do, and often brands “go viral” for all the wrong reasons.

As such, it’s critical to any brand that a team of people who engage in consistent and tactful media relations steward its programs. Journalists move incredibly fast and are outnumbered by PR folk 6 to 1 in data released in 2018, so an irresponsible PR professional is easy to blacklist. Relationships have never been more important in this industry and to keep pace with their workloads, journalists must work with people who will not waste their time and have an acute understanding of what they truly need to push their stories forward. After all, they’re under the gun to get eyeballs in our current fractured media landscape. While we place a lot of value on face-to-face interactions with our media friends, we’ve found that a much more valuable set of pillars keeps our relationships strong no matter where they call home.

Customer Service: How fast are your response times? Media report to us that they’re often amazed at PR professionals who may seem desperate to get their clients placed but rarely respond to a journalist’s query. We maintain strict response times and make ourselves reachable by the means in which they communicate. For most it’s email, but others prefer email, text and even Instagram DM!

Flatten the process: They don’t have time to read a long-form press release, making it critical that we craft compelling storylines that are tailored for their beat and publication audience.

Subject matter experts: Being invested in your client’s success means learning as much about the product or service and relevant competitors as possible and possessing the ability to quickly answer preliminary questions a journalist may have. By showing them you’re worth speaking to builds the trust needed to foster a lasting professional relationship.

By employing these three things, you’re showing the journalist that you’re not only going to make their lives easier by getting them what they need, the stories that yield form working with you are going to be better because of it. While it’s tempting to want to make your pitch in person over a coffee, there are five other people waiting to do the same. Will you stand out with the same cup from Starbucks or be the first to complete a fact check?