During 2023, GreenRom’s public relation team worked diligently on a two-phase PR program as the agency of record for Miami Beach Pride in regard to its 15th anniversary amidst anti-LGBTQ+ pushback. For this work, GreenRoom + Miami Beach Pride were specifically recognized in finalist slots for two SABRE Award categories this year.
Micro-Budget Campaign
This Year’s Issue: LGBTQ Rights
Here’s to May 1st when the winners get announced. As always, we wish good luck to all the finalists whose work is also being recognized!
You can learn more about our two-phased PR approach by clicking case study preview image below:
Defying DeSantis: Miami Beach Pride’s 15th Anniversary Amidst Anti-LGBTQ Pushback — Miami Beach Pride with GreenRoom
https://grnrm.com/wp-content/uploads/2024/03/GreenRoom-Miami-Beach-Pride-PRovoke-Media-2024-Sabre-Award-Finalist-2400x1256-1.png12562400Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2024-03-21 07:07:042024-03-22 06:59:49GreenRoom + Miami Beach Pride Nominated as Finalists for Two PRovoke Media 2024 Innovation SABRE Awards!
https://grnrm.com/wp-content/uploads/2023/03/GreenRoom-Miami-Beach-Pride-2023-MBP-Logo-1080x1080-1.png10801080greenadminhttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pnggreenadmin2023-03-01 12:00:072023-03-19 06:45:19GreenRoom is a Proud Partner and 2023 Sponsor of Miami Beach Pride
What’s more thrilling than kicking off November with a client featured as a pick for Oprah’s Favorite Things 2022 in Oprah Daily? Having the same brand featured for the second consecutive year! GreenRoom-client Casafina makes beloved Portuguese stoneware and tableware that is not only stunning to look at but also highly functional, including a range of stylish and useful accessories all Made in Portugal. The ensuing coverage has featured the brand in the likes of Food Network, Delish, and House Beautiful!
About GreenRoom Agency
Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.
Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?
Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.
https://grnrm.com/wp-content/uploads/2022/11/Casafina-Oprah-Daily-Favorite-Things-2022-Wide-1.png13402400Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2022-11-03 06:58:512022-11-03 07:17:10GreenRoom-Client Casafina Featured in Oprah Daily For Second Year in a Row
It was a busy and fruitful Q3 working with our clients! We asked the GreenRoom PR Team to let us know about some of their favorite secured media placements:
Ruben Marinbach:
This was my favorite Airthings hit of the quarter because I just love the headline and the messaging — the cross section between health and affordability.
Here was my favorite for Xandar Kardian because we garnered media coverage for the actual medical findings and discoveries unearthed through their products – something that has been a main goal of the program!
The Sporked Gummy Candy Charcuterie Board featuring Sour Punch Bites for our client American Licorice Company. Especially with the food and beverage outlets, its really fun to see how the creative minds behind the publications are able to make content while also diminishing food waste!
ShineWater was featured in CNET as a food and beverage brand to support during Pride Month, highlighting the brands commitments to giving back and supporting the LGBTQIA+ community!
For POWERHANDZ the quarter was squarely focused on their tender offer so it went beyond product into strategic positioning, messaging and brand storytelling. The interview with AfroTech required a lot of coordination on message and assets to position the brand in a place of authority.
We also worked closely with Black Enterprise who not only featured the brand for the offer but also in conjunction with their Amazon relationship highlighting black-owned businesses.
For Emporia the Wirecutter was a win for visibility in a very marquee publication and being part of an important conversation in the competitive landscape!
Headquartered in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.
Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?
Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.
To address a case of mistaken corporate identity: we, GreenRoom Agency located in Miami, Florida, share no affiliation with public relations agency “The GreenRoom” out of Nashville, Tennessee, which specializes in representing country music artists. According to reporting, the Nashville-based agency has ceased working with one of its clients, musician Jason Aldean: https://www.billboard.com/pro/jason-aldean-publicity-firm-splits-after-wife-comments/
Our agency has never represented Brittany Aldean or Jason Aldean.
Our agency has no presence in Nashville, Tennessee.
While our agency has nothing to do with this situation, that hasn’t deterred individuals from targeting our voicemail, email inboxes, and social media profiles with slanderous, libelous, hateful, abhorrent, and misguided rhetoric. A case study for modern day misinformation, snap judgments, and misdirected online rage.
About GreenRoom Agency
Located in the heart of Miami, GreenRoom Agency agency specializes in working with innovative B2C & B2B brands in the technology, home & housewares, food & beverage, outdoor and health & beauty spaces. Our award-winning public relations and digital marketing programs have helped companies both large and small reach customers in North America and beyond.
GreenRoom’s philanthropic support is core to our DNA. Through our support for organizations like Feeding South Florida, Miami Beach Pride, Miami Rescue Mission, Lotus House and Junior Achievement, we’re able to demonstrate our core values by assisting organizations that share common ideals. The values of empathy, compassion, generosity, self-reliance, open-mindedness and gratitude are shared amongst the entire GreenRoom family.
GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.
https://grnrm.com/wp-content/uploads/2022/09/AdobeStock_316893532-scaled.jpeg14882560Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2022-09-07 12:00:292022-09-07 12:12:04Addressing a Case of Mistaken Corporate Identity as a Public Relations Agency
Electric vehicles are becoming the standard and with that future possibilities are also opening up. Building upon its best-in-class Level 2 EV Charger, Emporia’s Bi-Directional EV Charger — slated for 2023 release in partnership with BREK Electronics — will allow owners to charge their cars and also power their homes. GreenRoom’s ongoing PR outreach helped facilitate the opportunity for a feature in TechCrunch: “Are bidirectional EV chargers ready for the home market?”
About GreenRoom Agency
Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.
Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?
Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.
https://grnrm.com/wp-content/uploads/2022/05/Media-Coverage-2022_05_06-02.png6311201Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2022-05-05 11:58:112022-06-06 13:06:00GreenRoom Client Emporia’s Bi-Directional EV Charger Featured in TechCrunch
So much of our passion for the industry is centered on connecting the dots between compelling stories and the right people in traditional media or social media. Whether it’s a product, a technology standard or even a cause, we’ve long believed that we must have a connection in some form to what we’re doing. As such, supporting Miami Beach Pride was not only an easy choice but one that we’re immensely proud of.
With GreenRoom’s Vice President serving on the Board of Directors and running media relations, the agency made its full toolkit of resources available to the organization to help further the narratives at a time when the community is facing harmful legislation.
GreenRoom has always been a safe and inclusive organization for all LGBT members. Both our staff and clients are encouraged to be their most authentic selves and remain vocal about their support for the vibrant community that we’re fortunate to support here in Florida and around the globe.
The diversity of Miami Beach Pride’s programming was uniquely insightful and showed the rich tapestry that has been woven by talented and compassionate individuals. Most notably were an art exhibition honoring the Legacy Couples at the Art Deco Museum, giving queer artists a platform to showcase their work to festival patrons and the iconic Pride parade that have been a staple on Ocean Drive for the past 14 years.
As a result of GreenRoom’s efforts to garner more attention to Miami Beach Pride’s roster of events and causes, the agency was able to generate the following:
Over a period of 30 days, Miami Beach Pride was mentioned in 127 broadcast segments that reached more than 2.7 million households with a comparative ad value of more than $800,000.90% of those results were earned with tailored pitches reaching the news and feature desks every major affiliate in Miami-Dade County for a full media saturation leading up to the festival and parade.
More than 330 online mentions internationally with a variety of stories and inclusions on our programming and Miami Beach Pride’s official stance on the “Don’t Say Gay” bill.
On the social side, Miami Beach Pride had a largely organic strategy and was able to reach more than 62,000 accounts organically through our posts with the hashtag being used more than 12,800 times during the week reaching a potential audience of millions.
Further amplification came from notable celebrity talent who were gracious enough to harness their considerable social media following through photos and videos that lived in stories and on their feeds. With a collective following of more than 732,000 followers, the organic reach extended quite far thanks to June Diane Raphael (Netflix’s “Grace and Frankie”), Casey Wilson (Gone Girl, Happy Endings, Showtime’s Black Monday, Bitch Sesh Podcast), Danielle Schneider (Bitch Sesh Podcast, Showtime’s Black Monday), Matt McConkey (Homophilia Podcast, writer on NBC’s Kenan,) Kulap Vilaysack (The Office, Parks and Recreation, Add to Cart Podcast).
About GreenRoom Agency
Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.
Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?
Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.
https://grnrm.com/wp-content/uploads/2022/04/Blog-Gay-Pride-2022-02-2.png26265001Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2022-04-20 16:21:472022-04-28 06:14:17GreenRoom’s Support of Miami Beach Pride 2022
In January, GreenRoom facilitated an impactful partnership for American Licorice Company to celebrate the life of beloved actress and longtime Red Vines fan Betty White. Hosted in White’s hometown of Oak Park, IL, Red Vines provided one of Betty’s favorite foods to over 500 event attendees on what would’ve been the actresses’ 100th birthday. The celebrations continued nationwide, with over 260 broadcast outlets providing coverage of the memorable event and detailing the special relationship between White and the iconic candy brand.
ALC noted that while the actress was quick to credit Red Vines as one secret to her longevity, White’s legacy is also a testament to the Peace, Love and Vines company values to inspire small, everyday acts of kindness. The unique event partnership was a small way to show our appreciation for a lifetime of inspiring smiles. Read all about it here: https://americanlicorice.com/blog/red-vines-candy-betty-white-celebration/
About GreenRoom Agency
Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.
Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?
Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.
https://grnrm.com/wp-content/uploads/2022/02/ALC1-1.png12602400Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2022-02-03 12:21:132022-02-03 12:28:14Celebrating Betty White With Red Vines: GreenRoom Partners With Client American Licorice Company
