CES 2018 Trade Show Collage

CES 2018 and Beyond

Each January brings the first of many industry trade shows in the annual Consumer Electronics Show in Las Vegas. Brands across a wide spectrum of vertical markets participate, and many clients say that the show (and its allied events such as Pepcom) can be incredibly impactful to attract media attention, drive brand awareness, and develop […]

WideShot

Five Must-Haves for Building Your In-House Studio

We’ve upgraded our creative capabilities with the construction of an in-house photography studio. This dedicated space allows us to not only snap custom product photography in a pinch, but also create the top-notch videos that have become critical for social media success. To get a better sense of what goes into a studio build, here’s […]

social media

Four Lessons PR Pros Should Learn From Social Media

Within the last decade, the public relations and communications industries have undergone many changes. We can point to several technological advancements that have brought us to where we are today, but none are more powerful than the rise of social media. The active and instant nature of social media has changed marketing, and PR pros […]