5 Fundamentals For A Successful Photoshoot

Every product has a story to sell, and every story has its setting to thank for being its ultimate foundation. Scouting the right location for a shoot can often be stressful, but it is definitely one of the most important features to telling a story, right up there with the storyline itself! 1. Have a […]

Colleagues meeting in person are often better able to establish trust.

The Importance of Face-to-Face Meetings

How many times have you sent a text or email and that was later misinterpreted, either by a friend, family member or even a client? Although the world is becoming increasingly digital, the benefits of face-to-face interaction are irreplaceable—despite Skype and Apple’s aggressive efforts at video chatting! The following are a few reasons why you […]

Stranger Things used a cease and desist letter as alternative marketing material

Potential Marketing Material You’re Missing Out On

What comes to mind when you think of a cease-and-desist letter? A few paragraphs filled with legal verbiage, reprimanding and threatening a business or person for participating in some type of illegal activity? Usually, you’d be right. Most cease-and-desist letters follow a similar format and structure. However, Netflix stirred things up with latest recent cease-and-desist […]