Planning for a Product Announcement

A brand can make a media announcement as often as every couple of weeks or as seldom as every few years, but each one is just as significant as the other. Although a client announcement or launch takes place over the course of a day, the work of an agency begins weeks in advance. Being […]

The 7 One Hit Wonders of the Tech Past

In honor of One Hit Wonder Day the GRS team decided to compile a list of our favorite products that rose to glory and faded reluctantly into darkness. Take a trip down memory lane with us and hit the comments with any classics we missed. We definitely didn’t mean to skip-it! 1. Tamagotchi – Because […]

The Evolution of a Startup: Steps to Growing up as a Brand

Defining a startup can be challenging; is it based on company size, yearly or quarterly growth or projected income? While most people define a startup as a company in the early stages of its operation, there are no hard and fast rules of the definition. We see a lot of startups in the consumer goods […]