4 Steps to Beating Writer’s Block

A huge part of PR is writing about diverse clients, products and use case to the media. If you’re as fortunate as we are to have an incredibly interesting roster, that process is generally not too difficult. However, there are times when you’re just struggling to come up with something that persuasively articulates your point […]

Increasing Kickstarter Campaign Awareness with Social Media

One of the key components missing from most brands Kickstarter campaigns is a fully integrated social media campaign. In order to avoid losing out on these opportunities use these checklist items to help your social media strategy stay on course. Amplify messaging about the campaign utilizing all social channels! Are you promoting your campaign on […]

Now & Then: A Millennial’s Look Back at Tech

  Some of my most vivid memories from childhood are from lengthy trips to the public library. When I was a kid, writing a paper on Sir Francis Drake or endangered rhino required spending a full roll of quarters and a couple hours at the local library photocopying pages from Encyclopedia Britannica.   Nowadays though, […]