Our favorite part of working with our clients is the opportunity to tell their story in meaningful and creative ways. From in-studio designs to filming on-set, our Creative team works hard to bring brands to life with groundbreaking visuals; but did you know these services can also elevate your event?
We had the opportunity to make this a reality for our client American Licorice,makers of the popular candy brands, Sour Punch Straws and Red Vines Twists, during one of the “sweetest” events of the season, Dessert Goals. Here are some ways you can leverage creative services during an event or tradeshow and beyond:
Highlight Influencer Partnerships
One thing you can always count on is an influencer wanting to be seen and photographed which makes having a professional team ready to snap the best photo a must for any event.In addition to the colorful confectionary paradise that surrounded us, we had the privilege of working with local influencers as we captured their experience with our branded candy installation.
According to a recent study, 82% of consumers are more likely to follow the recommendation of an influencer they follow. Influencer marketing has proven to be the new word of mouth and authentic content is at the core of their success. During your next event, make sure to seek out influencers and work with your Creative team to take photos and videos of them interacting with your booth, company representatives, and even other influencers! The higher the quality, the more likely your influencer partners will share this content on their feeds and tag your brand social pages. This exposure can help grow your social communities, expand brand reach, and create a new group of brand ambassadors.
Enhance Social Media Content Strategy
A great Creative team has an eye for all things design including the best ways to capture digital content that will resonate with your brand’s social media communities. That’s why you should be tapping into their expertise in real-time to take your social content to new, creative heights while highlighting the best of what your event has to offer.
In addition to snapping Instagram-worthy photos and staging interactive boomerangs, Creative Services can also manage some of the more technical aspects of social including Facebook Live. Going live using a smartphone has several unpredictable variables but a professional creative team can help you navigate the set-up while introducing the right equipment to produce a high-quality HD stream. This real-time feature is favored highly within Facebook’s algorithm, generating three times the engagement of typical video content and demonstrating the power to expand brand awareness into new audiences.
Additionally, working with a Creative team can ensure grainy photos and shaking videos are a thing of the past. When it comes to social, content will always be king. Communities on social media expect to be wowed and this attention to detail can be your ticket into generating high post engagements while representing your brand well across digital channels. Because let’s face it, if your event isn’t on social did it even happen?
Develop Assets for Marketing Collateral
When it comes to sourcing product shots, group photos of company leadership, event attendees interacting with your brand, and more, a smartphone camera just won’t do. From lighting to lenses, experienced photographers know what it takes to snap the best shot. In addition to always being on the hunt to find the right angle, professional photographers have a keen eye for filling spaces, staging scenes, and directing people to create a more dynamic image. Marketing materials including print and digital ads, brochures, website content, and even media kits can feature high-resolution event photography to help bring the brand mission and personality to the forefront.These assets can even serve to generate excitement for the next event by highlighting the best and most eye-catching moments in future promotional materials.
While most of these efforts will result in a variety of public-facing assets, these visuals can also enhance documents that are shared internally with company leadership and employees. These materials can be used to highlight and reinforce the results driven from current brand marketing efforts while garnering leadership and financial support for futureinnovative campaign strategies.